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The final agenda is now live             Get your ticket by 27 May to take part in Meetup

The final agenda is now live             Get your ticket by 27 May to take part in Meetup

The final agenda is now live             Get your ticket by 27 May to take part in Meetup

The final agenda is now live             Get your ticket by 27 May to take part in Meetup

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2026 Agenda

There are no sessions that match your request

14:30 - 18:00
Shopwalks Store Tours
Monday, June 8
Add to calendar 06/08/2026 14:30 06/08/2026 14:30 Shopwalks Store Tours Europe/Madrid

09:00 - 10:00
Sponsors First Timer's Breakfast
Tuesday, June 9
Add to calendar 06/09/2026 09:00 06/09/2026 09:00 Sponsors First Timer's Breakfast Europe/Madrid

09:00 - 10:00
Retailers and Consumer Brands First Timer's Breakfast
Tuesday, June 9
Add to calendar 06/09/2026 09:00 06/09/2026 09:00 Retailers and Consumer Brands First Timer's Breakfast Europe/Madrid

09:30 - 17:45
Badge Pickup sponsored by Profound
Tuesday, June 9
Add to calendar 06/09/2026 09:30 06/09/2026 09:30 Badge Pickup sponsored by Profound Europe/Madrid

09:30 - 10:30
Breakfast
Tuesday, June 9
Add to calendar 06/09/2026 09:30 06/09/2026 09:30 Breakfast Europe/Madrid

09:30 - 18:15
Show Floor Open
Tuesday, June 9
Add to calendar 06/09/2026 09:30 06/09/2026 09:30 Show Floor Open Europe/Madrid

10:30 - 12:00
Networking Break
Tuesday, June 9
Add to calendar 06/09/2026 10:30 06/09/2026 10:30 Networking Break Europe/Madrid

11:00 - 11:15
Opening Remarks
Tuesday, June 9
The Headliner Stage
Add to calendar 06/09/2026 11:00 06/09/2026 11:00 Opening Remarks The Headliner Stage Europe/Madrid

11:15 - 11:35
The Mastery of Scale: How Zalando Navigates Europe’s Macro Shifts
Tuesday, June 9
The Headliner Stage
Add to calendar 06/09/2026 11:15 06/09/2026 11:15 The Mastery of Scale: How Zalando Navigates Europe’s Macro Shifts The Headliner Stage Europe/Madrid

Speaker

David Schröder

Co-CEO

Zalando

Moderator

Kirsty McGregor

Journalist & Fashion Industry Advisor

11:35 - 11:55
Keynote Session
Tuesday, June 9
The Headliner Stage
Add to calendar 06/09/2026 11:35 06/09/2026 11:35 Keynote Session The Headliner Stage Europe/Madrid

Speaker

Nadine Graf

President, EUKEM, Europe, UK&I & Emerging Markets

The Estée Lauder Companies

Moderator

Adam Plom

VP, Content - Europe

Shoptalk

11:55 - 12:15
Keynote Session
Tuesday, June 9
The Headliner Stage
Add to calendar 06/09/2026 11:55 06/09/2026 11:55 Keynote Session The Headliner Stage Europe/Madrid

AI Commerce
Speaker

Peter Ruis

Managing Director

John Lewis & Partners

Moderator

Kirsty McGregor

Journalist & Fashion Industry Advisor

12:00 - 14:00
Lunch
Tuesday, June 9
Add to calendar 06/09/2026 12:00 06/09/2026 12:00 Lunch Europe/Madrid

12:30 - 13:15
The Shoptalk Europe Elevate Programme
Tuesday, June 9
Add to calendar 06/09/2026 12:30 06/09/2026 12:30 The Shoptalk Europe Elevate Programme Leading Through Transformation: Influencing Change From Global Organisations to Founder-Led Brands

(Invite Only) Europe/Madrid

Leading Through Transformation: Influencing Change From Global Organisations to Founder-Led Brands

(Invite Only)

Speaker

Mireia Llusia-Lindh

Founder & Director

DeMellier

Moderator

Josephine Wylie

Content Director - Luxe

Shoptalk

12:45 - 13:25
The Discovery Stage Powered by MACH Alliance
Tuesday, June 9
Add to calendar 06/09/2026 12:45 06/09/2026 12:45 The Discovery Stage Powered by MACH Alliance The Discovery Stage 1

12:45 – 12:55
MACH Alliance, pending further information

13:00-13:10
Data on Display: The Smart Digital Solutions Reshaping Retail Experiences
Speaker: Alastair Fraiser, Senior Sales Director UK & Ireland, Scala

13:15-13:25
Pentland Brands Fireside: Preparing for a Future of AI-first Discovery
Speakers: Ana Machado ds Silva, VP Digital Products, Pentland Brands Limited and Peyman Naeini Foiels CTO, Shopify


The Discovery Stage 2

12:45 – 12:55
Modernizing a Heritage Brand: How Le Creuset is Redefing Customer Engagement in the Digital Era
Speaker: Nico Beukes, UK&I & Nordics CEO, Insider One

13:00-13:10
The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover Brands
Speaker: Saga Torseke- AEO Specialist & Enterprise Advisor, Profound

13:15-13:25
Data as Packaging: How to Stock the Invisible Shelf on GCP
Speaker: Kasia Faber, Principal Architect, Google Cloud 


MACH Alliance       insider one png.png                Profound                                   

Click here further details  

  Europe/Madrid

The Discovery Stage 1

12:45 – 12:55
MACH Alliance, pending further information

13:00-13:10
Data on Display: The Smart Digital Solutions Reshaping Retail Experiences
Speaker: Alastair Fraiser, Senior Sales Director UK & Ireland, Scala

13:15-13:25
Pentland Brands Fireside: Preparing for a Future of AI-first Discovery
Speakers: Ana Machado ds Silva, VP Digital Products, Pentland Brands Limited and Peyman Naeini Foiels CTO, Shopify


The Discovery Stage 2

12:45 – 12:55
Modernizing a Heritage Brand: How Le Creuset is Redefing Customer Engagement in the Digital Era
Speaker: Nico Beukes, UK&I & Nordics CEO, Insider One

13:00-13:10
The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover Brands
Speaker: Saga Torseke- AEO Specialist & Enterprise Advisor, Profound

13:15-13:25
Data as Packaging: How to Stock the Invisible Shelf on GCP
Speaker: Kasia Faber, Principal Architect, Google Cloud 


MACH Alliance       insider one png.png                Profound                                   

Click here further details  

 

13:45 - 14:55
Meetup Programme: Hosted and General Meetings (Pre-scheduled Only)
Tuesday, June 9
Add to calendar 06/09/2026 13:45 06/09/2026 13:45 Meetup Programme: Hosted and General Meetings (Pre-scheduled Only) Europe/Madrid

14:45 - 16:25
Networking Break
Tuesday, June 9
Add to calendar 06/09/2026 14:45 06/09/2026 14:45 Networking Break Europe/Madrid

15:00 - 15:25
The Discovery Stage Powered by Mach Alliance
Tuesday, June 9
Add to calendar 06/09/2026 15:00 06/09/2026 15:00 The Discovery Stage Powered by Mach Alliance The Discovery Stage 1

15:00 - 15:10
Designing the Agentic Digital Shelf: How PepsiCo and Shalion are rethinking ecommerce stack and organisation
Speakers: Taisiya Merkulova, Director, Global Data & Technology - Digital Commerce, PepsioCo  and Gael Peigné  SVP Product Strategy & Marketing, Shalion

15:15 - 15:25
How Agentic Commerce is Redefining the Customer Journey
Speakers: Margaret Kuleta, Head of AI & Strategic Product Growth, PayPal and Moe Dhanji, Strategic Account Director, Commerce


The Discovery Stage 2

15:00 - 15:10
The Boozt Journey: From Nordic Startup to Fashion and Lifestyle E‑Commerce Powerhouse
Speaker: Tobias Sjölin, CTO Boozt Fulfilment & Logistics, Element Logic

15:15 - 15:25
Beyond the Feed: How DPG Media Beats the ‘Invisibility Trap’ to Win Gen Z
Speaker: Rich Baker - VP of Sales EMEA, SheerID and Imke Rodermans, Project manager Marketing IT - Circulation, DPG Media Group


                                 Click here for further details Europe/Madrid

The Discovery Stage 1

15:00 - 15:10
Designing the Agentic Digital Shelf: How PepsiCo and Shalion are rethinking ecommerce stack and organisation
Speakers: Taisiya Merkulova, Director, Global Data & Technology - Digital Commerce, PepsioCo  and Gael Peigné  SVP Product Strategy & Marketing, Shalion

15:15 - 15:25
How Agentic Commerce is Redefining the Customer Journey
Speakers: Margaret Kuleta, Head of AI & Strategic Product Growth, PayPal and Moe Dhanji, Strategic Account Director, Commerce


The Discovery Stage 2

15:00 - 15:10
The Boozt Journey: From Nordic Startup to Fashion and Lifestyle E‑Commerce Powerhouse
Speaker: Tobias Sjölin, CTO Boozt Fulfilment & Logistics, Element Logic

15:15 - 15:25
Beyond the Feed: How DPG Media Beats the ‘Invisibility Trap’ to Win Gen Z
Speaker: Rich Baker - VP of Sales EMEA, SheerID and Imke Rodermans, Project manager Marketing IT - Circulation, DPG Media Group


                                 Click here for further details

15:25 - 16:05
Marketing for a New Consumer Reality
Tuesday, June 9
The Canopy Stage
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 Marketing for a New Consumer Reality The Canopy Stage Europe/Madrid

The New Marketing Landscape
Speakers

Aparna Sundaresh

Global Chief Marketing Officer

De'Longhi Group

Marisa Poster

Co-Founder

PerfectTed

Marc Elrick

CEO & Founder

BYOMA

Moderator

Brendan Witcher

Global VP, Product & Content

Shoptalk

15:25 - 16:05
Navigating Rapid AI Adoption in Retail
Tuesday, June 9
The Sunset Stage
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 Navigating Rapid AI Adoption in Retail The Sunset Stage Europe/Madrid

AI-Driven Transformation
Speakers

Holden Bale

Global Chief Strategy Officer

Merkle

Michelle Evans

Global Lead, Retail Insights

Euromonitor International

15:25 - 16:05
Startup Pitch: The Pitches
Tuesday, June 9
The Woodstack Stage
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 Startup Pitch: The Pitches The Woodstack Stage Europe/Madrid

Emerging Retail Tech
Speakers

David Mannheim

Founder & CEO

Made With Intent

Amrita Bhasin

Co-Founder & CEO 

Sotira

Phoebe Gormley

Co-Founder & CEO

Fit Collective

Chris Kilin

Co-Founder & CEO

Glara AI

Sarah Iglesias

Co-Founder & CEO

Artiso

Mariah Chase

Co-Founder & CEO

Ekyam AI

Josh Payne

Co-Founder & CEO

Coframe

Moderators

Henry Chen Weinstein

CEO

Avolta NEXT

Manuel Queiroz

Partner

Bright Pixel Capital

Oleg Malenkov

General Partner

TA Ventures

Joe Laszlo

Head of Content & Insights, U.S.

Shoptalk

15:25 - 16:05
The Macro Forces Shaping European Retail
Tuesday, June 9
The Ultraviolet Stage
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 The Macro Forces Shaping European Retail The Ultraviolet Stage Europe/Madrid

European Retail's Macro Pressures
Speakers

Ira Kalish

Global Chief & US Economist

Deloitte

Ted Utoft

Head of Behavioural Strategy

IPSOS

16:15 - 16:55
Building a Data-Enabled Business for AI-Readiness
Tuesday, June 9
The Sunset Stage
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Building a Data-Enabled Business for AI-Readiness The Sunset Stage Europe/Madrid

AI-Driven Transformation
Speakers

Graeme Smith

SVP, Engineering & Science

Zalando

Fiona Tan

Chief Technology Officer

Wayfair

Maximilian Einöder

VP, Data & AI

MediaMarktSaturn

Moderator

Carlos Sanchez Altable

Partner

McKinsey & Company

16:15 - 16:55
Decoding Europe’s Shifting Consumer Priorities
Tuesday, June 9
The Ultraviolet Stage
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Decoding Europe’s Shifting Consumer Priorities The Ultraviolet Stage Europe/Madrid

European Retail's Macro Pressures
Speakers

Vladimir Hanzlik

Chief Content Officer

EMARKETER

Daniel Ducrocq

VP, Western European Retail

NIQ

Rhian Thomas

Director of Shopper Insight

IGD

16:15 - 16:55
Startup Pitch: The Final
Tuesday, June 9
The Woodstack Stage
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Startup Pitch: The Final The Woodstack Stage Europe/Madrid

Emerging Retail Tech
Speakers

Henry Chen Weinstein

CEO

Avolta NEXT

Manuel Queiroz

Partner

Bright Pixel Capital

Oleg Malenkov

General Partner

TA Ventures

Joe Laszlo

Head of Content & Insights, U.S.

Shoptalk

16:15 - 16:55
Stores as Media: Unlocking Retail's Most Unique Channel
Tuesday, June 9
The Canopy Stage
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Stores as Media: Unlocking Retail's Most Unique Channel The Canopy Stage Europe/Madrid

The New Marketing Landscape
Speakers

Tom Langley

Head of Personalisation & Retail Media

The John Lewis Partnership

Jamie Kristow

CEO

Cotswold Outdoor Group

Patricia Grundmann

Managing Director, OBI Advertising

OBI

Moderator

Darren Keen

Chief Client Officer

Publicis Commerce

17:05 - 17:45
Exclusive Insights into European Tech Investment
Tuesday, June 9
The Woodstack Stage
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 Exclusive Insights into European Tech Investment The Woodstack Stage Europe/Madrid

Emerging Retail Tech
Speakers

Angela Chou

Investor

Felix Capital

Michael Ivanov

Partner

Carlsquare

Nanna Andersen

Managing Director, New Growth & Ventures

H&M Group

Ian Goldberg

Partner

Venrex

Moderator

Rebecca Bemhena

VP, Content

Shoptalk Luxe

17:05 - 17:45
Powering the Retail Media Value Flywheel
Tuesday, June 9
The Canopy Stage
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 Powering the Retail Media Value Flywheel The Canopy Stage Europe/Madrid

The New Marketing Landscape
Speakers

Danson Huang

Global VP, Connected Commerce

Diageo

Tash Whitmey

Managing Director, Tesco Media & Insight Platform

Tesco

Marlies Gebetsberger

SVP, Head of Personal Health - Western Europe

Philips

Joanna Mittnacht

Head of Retail Media, Germany

Amazon

Moderator

Adgild Hop

Partner, European Retail Market Lead

Deloitte

17:05 - 17:45
The View from the Boardroom: Driving Retail Growth
Tuesday, June 9
The Ultraviolet Stage
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 The View from the Boardroom: Driving Retail Growth The Ultraviolet Stage Europe/Madrid

European Retail's Macro Pressures
Speakers

Peter Wood

CEO

AllSaints

Sebastian Picardo

CEO

Monica Vinader

Moderator

Chris Walton

President & CEO

Omni Talk

17:05 - 17:45
The Workforce of the Future: People and AI Thriving Side-by-Side
Tuesday, June 9
The Sunset Stage
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 The Workforce of the Future: People and AI Thriving Side-by-Side The Sunset Stage Europe/Madrid

AI-Driven Transformation
Speakers

Vineta Bajaj

Group Chief Financial Officer

Holland & Barrett

Jordi Bosch

Global Head of Sales & Customers

Nestlé

Przemek Czarnecki

Chief Technology Officer

ASOS

Moderator

Jordan Berke

Founder & CEO

TOMORROW

18:00 - 21:30
Retailers & Brands Networking Dinners (Invite Only)
Tuesday, June 9
Add to calendar 06/09/2026 18:00 06/09/2026 18:00 Retailers & Brands Networking Dinners (Invite Only) Europe/Madrid

07:45 - 17:45
Badge Pickup sponsored by Profound
Wednesday, June 10
Add to calendar 06/10/2026 07:45 06/10/2026 07:45 Badge Pickup sponsored by Profound Europe/Madrid

08:00 - 08:50
Tabletalks
Wednesday, June 10
Add to calendar 06/10/2026 08:00 06/10/2026 08:00 Tabletalks Europe/Madrid

08:30 - 10:00
Breakfast
Wednesday, June 10
Add to calendar 06/10/2026 08:30 06/10/2026 08:30 Breakfast Europe/Madrid

08:30 - 18:15
Show Floor Open
Wednesday, June 10
Add to calendar 06/10/2026 08:30 06/10/2026 08:30 Show Floor Open Europe/Madrid

09:00 - 09:40
Agentic Commerce: What’s Here, Real, and Next?
Wednesday, June 10
The Sunset Stage
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 Agentic Commerce: What’s Here, Real, and Next? The Sunset Stage Europe/Madrid

AI Commerce
Speakers

Dido Schmidt

Director, Global Partnerships - Commerce

Google

Mark Elkins

General Manager, Global Ecommerce

L'Oreal

Moderator

Joe Laszlo

Head of Content & Insights, U.S.

Shoptalk

09:00 - 09:40
More Than a Store: Bringing the Brand to Life
Wednesday, June 10
The Woodstack Stage
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 More Than a Store: Bringing the Brand to Life The Woodstack Stage Europe/Madrid

Emotionally Engaging Retail
Speakers

Dimas Gimeno

Founding Partner & President

WOW Concept

Sarah Clark

SVP, EMEA

lululemon

Shweta Munshi

VP, Retail Experience & Marketing

the LEGO® Group

09:00 - 09:40
Think Like an Agency, Grow as a Retailer
Wednesday, June 10
The Canopy Stage
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 Think Like an Agency, Grow as a Retailer The Canopy Stage Europe/Madrid

New Dynamics in Retail Media
Speakers

Thibault Hennion

Chief Operations Officer

Unlimitail (Carrefour & Publicis Groupe)

Charina Lumley

Managing Director, Marketing Solutions

DOUGLAS Group

Amir Rasekh

Managing Director, Nectar360

Sainsbury's

Moderator

Ben Miller

VP, Original Content & Strategy

Shoptalk

09:00 - 09:20
Unified Commerce in Action: Frameworks for Seamless Retail
Wednesday, June 10
The Ultraviolet Stage
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 Unified Commerce in Action: Frameworks for Seamless Retail The Ultraviolet Stage Europe/Madrid

Future-Ready Commerce
Speaker

Alexis Rollier

Global Chief Operating Officer

SEPHORA

Moderator

Anne Mezzenga

Founder & CEO

Retail Field Report

09:20 - 09:40
Unified Commerce in Action: Frameworks for Seamless Retail
Wednesday, June 10
The Ultraviolet Stage
Add to calendar 06/10/2026 09:20 06/10/2026 09:20 Unified Commerce in Action: Frameworks for Seamless Retail The Ultraviolet Stage Europe/Madrid

Future-Ready Commerce
Speaker

Andreas Hoerning

CEO

Westwing

Moderator

Anne Mezzenga

Founder & CEO

Retail Field Report

09:50 - 10:30
Brands Unfiltered on Retail Media
Wednesday, June 10
The Canopy Stage
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Brands Unfiltered on Retail Media The Canopy Stage Europe/Madrid

New Dynamics in Retail Media
Speakers

Ana Afán

Global Retail Media Director

The Coca-Cola Company

Rob Manhoudt

VP, Digital Commerce - Europe

Procter & Gamble

Alejandra Tenorio

VP, Digital Marketing & Ecommerce

RMS Beauty

Wiktoria Malicka

Global Retail Media Director

Coty

Moderator

Colin Lewis

Retail Media.Works

09:50 - 10:30
Driving Innovation and Unlocking Growth in Spain
Wednesday, June 10
The Ultraviolet Stage
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Driving Innovation and Unlocking Growth in Spain (Conducted In Spanish) The Ultraviolet Stage Europe/Madrid

(Conducted In Spanish)

Future-Ready Commerce
Speakers

Isabelle Aberman

CEO

Majorica

Isabel Cervelló Piñol

Co-Managing Director & Chief Operating Officer

MiiN Cosmetics

Caroline Arrú du Caveda

Chief Marketing & Customer Officer

Grupo IskayPet

Eloy Mariaud

Ecommerce & Digital Director

Casa del Libro

Moderator

Rosa Pilar López

Analyst, Consultant & Expert Committee

Asociación Española del Retail (AER)

09:50 - 10:30
Efficiency Meets Experience: In-Store Tech for Seamless Shopping
Wednesday, June 10
The Woodstack Stage
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Efficiency Meets Experience: In-Store Tech for Seamless Shopping The Woodstack Stage Europe/Madrid

Emotionally Engaging Retail
Speakers

Katie Reeves

Chief Commercial Officer

COS

David Carey

Chief Technology Officer - UK

Popeyes

Ryan Hamburger

Chief Commercial Officer

Instacart

Moderator

Mark Ruston

VP, Global Retail Lead

Capgemini

09:50 - 10:30
Getting Seen in the Age of AI Commerce
Wednesday, June 10
The Sunset Stage
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Getting Seen in the Age of AI Commerce The Sunset Stage Europe/Madrid

AI Commerce
Speakers

Rik Strubel

Chief Marketing Officer

DOUGLAS Group

Andrew Lederman

VP, Global Digital Commerce

Mondelēz International

Amish Mehta

Director of AI & Agentic Commerce

Boots

Moderator

Gemma Spence

CEO, VML Marketplace

WPP Enterprise Solutions

10:30 - 12:00
Networking Break
Wednesday, June 10
Add to calendar 06/10/2026 10:30 06/10/2026 10:30 Networking Break Europe/Madrid

10:45 - 11:55
Meetup Programme: Hosted and General Meetings (Pre-scheduled Only)
Wednesday, June 10
Add to calendar 06/10/2026 10:45 06/10/2026 10:45 Meetup Programme: Hosted and General Meetings (Pre-scheduled Only) Europe/Madrid

12:00 - 14:00
Lunch
Wednesday, June 10
Add to calendar 06/10/2026 12:00 06/10/2026 12:00 Lunch Europe/Madrid

12:10 - 13:25
The Discovery Stage Powered by Mach Alliance, click for further information
Wednesday, June 10
Add to calendar 06/10/2026 12:10 06/10/2026 12:10 The Discovery Stage Powered by Mach Alliance, click for further information The Discovery Stage 1

12:10 – 12:20
MACH Alliance, pending further information

12:25 – 12:35
Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls
Speaker: Kevin Bhawnani Senior Lead, Verticals & Performance, Stackadapt

12:40 – 12:50
From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce Era
Speaker: Tess McManus, VP Sales EMEA,  Profound

12:55 – 13:05
Rethinking Creative Production: From Bottleneck to Performance Multiplier
Speaker: Piotr Tomczuk, Head of Growth, Assembly


The Discovery Stage 2

12:10 – 12:20
The New Rules of Visibility and Conversion in Agentic Commerce
Speaker: Luis Ribeiro VP of Technology, ZEOS

12:25 – 12:35
Beyond the Click: Unmasking the "Why" Behind Digital Friction
Speaker: Bali Aaron, Solutions Engineer, Fullstory and Fabian Alvares, Global Head of CRO & Experimentation, Pizza Hut

12:40 – 12:50
The Human Face of AI
Speaker: Simon Piper, Executive VP, Sales & Client Success EMEA, Skai

12:55 – 13:15
Rezolve AI, pending further information

13:05 – 13:25
How JD Outdoors scaled five brands without slowing down
Speakers: Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO, Tryzen and Peyman Naeini Field CTO, Shopify


                                                                                        
Click here for further details Europe/Madrid

The Discovery Stage 1

12:10 – 12:20
MACH Alliance, pending further information

12:25 – 12:35
Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls
Speaker: Kevin Bhawnani Senior Lead, Verticals & Performance, Stackadapt

12:40 – 12:50
From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce Era
Speaker: Tess McManus, VP Sales EMEA,  Profound

12:55 – 13:05
Rethinking Creative Production: From Bottleneck to Performance Multiplier
Speaker: Piotr Tomczuk, Head of Growth, Assembly


The Discovery Stage 2

12:10 – 12:20
The New Rules of Visibility and Conversion in Agentic Commerce
Speaker: Luis Ribeiro VP of Technology, ZEOS

12:25 – 12:35
Beyond the Click: Unmasking the "Why" Behind Digital Friction
Speaker: Bali Aaron, Solutions Engineer, Fullstory and Fabian Alvares, Global Head of CRO & Experimentation, Pizza Hut

12:40 – 12:50
The Human Face of AI
Speaker: Simon Piper, Executive VP, Sales & Client Success EMEA, Skai

12:55 – 13:15
Rezolve AI, pending further information

13:05 – 13:25
How JD Outdoors scaled five brands without slowing down
Speakers: Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO, Tryzen and Peyman Naeini Field CTO, Shopify


                                                                                        
Click here for further details

12:30 - 13:15
The Shoptalk Europe Elevate Programme
Wednesday, June 10
Add to calendar 06/10/2026 12:30 06/10/2026 12:30 The Shoptalk Europe Elevate Programme Leading High-Performance Teams: Humanity, Accountability and Resilience in Volatile Times

(Invite Only) Europe/Madrid

Leading High-Performance Teams: Humanity, Accountability and Resilience in Volatile Times

(Invite Only)

Speaker

Paula Bobbett

Chief Data & Digital Officer

Boots

Moderator

Niamh Butler-Walton

Senior Content Producer

Shoptalk

13:30 - 13:40
Welcome Back Remarks
Wednesday, June 10
The Headliner Stage
Add to calendar 06/10/2026 13:30 06/10/2026 13:30 Welcome Back Remarks The Headliner Stage Europe/Madrid

13:40 - 14:00
Built to Endure: Arc’teryx on Innovation, Performance, and Growth
Wednesday, June 10
The Headliner Stage
Add to calendar 06/10/2026 13:40 06/10/2026 13:40 Built to Endure: Arc’teryx on Innovation, Performance, and Growth The Headliner Stage Europe/Madrid

Speaker

Stuart Haselden

CEO

Arc'teryx

Moderator

Nick Blunden

President

The Business of Fashion

14:00 - 14:20
Unlocking Ecommerce Profitability: Alcampo and Ocado on Delivering for Changing Consumer Needs
Wednesday, June 10
The Headliner Stage
Add to calendar 06/10/2026 14:00 06/10/2026 14:00 Unlocking Ecommerce Profitability: Alcampo and Ocado on Delivering for Changing Consumer Needs The Headliner Stage Europe/Madrid

Speakers

Carlos Pedreiera Freire

CEO

Alcampo

Gregor Ulitzka

President, Europe

Ocado Group

Moderator

Ben Miller

VP, Original Content & Strategy

Shoptalk

14:20 - 14:40
Keynote Session
Wednesday, June 10
The Headliner Stage
Add to calendar 06/10/2026 14:20 06/10/2026 14:20 Keynote Session The Headliner Stage Europe/Madrid

Speaker

Alexis Mourot

CEO

Christian Louboutin

Moderator

Rebecca Bemhena

VP, Content

Shoptalk Luxe

14:30 - 18:00
Shopwalks Store Tours
Wednesday, June 10
Add to calendar 06/10/2026 14:30 06/10/2026 14:30 Shopwalks Store Tours Europe/Madrid

14:55 - 16:05
Meetup Programme: Hosted and General Meetings (Pre-scheduled Only)
Wednesday, June 10
Add to calendar 06/10/2026 14:55 06/10/2026 14:55 Meetup Programme: Hosted and General Meetings (Pre-scheduled Only) Europe/Madrid

15:00 - 16:30
Networking Break
Wednesday, June 10
Add to calendar 06/10/2026 15:00 06/10/2026 15:00 Networking Break Europe/Madrid

16:15 - 16:55
Brand Storytelling: Messaging that Moves
Wednesday, June 10
The Canopy Stage
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 Brand Storytelling: Messaging that Moves The Canopy Stage Europe/Madrid

Creative Content That Converts
Speakers

Elie Barnes

Chief Marketing & Digital Officer

Bremont Watch Company

Amy Bi

Global VP, Brand

DECIEM (The Ordinary, NIOD & Avestan)

Bronwen Foster-Butler

Chief Marketing Officer

Finisterre

Moderator

Angela Farrugia

Founder

Brand x Society

16:15 - 16:55
Creating Multi-Sensory Moments in Retail
Wednesday, June 10
The Woodstack Stage
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 Creating Multi-Sensory Moments in Retail The Woodstack Stage Europe/Madrid

Emotionally Engaging Retail
Speakers

David Wilkinson

Executive Director

Steen & Strøm

Sebastian Hylving

Managing Director

Ingka Centres

Jaime Mur

Global Head of Retail & Customer Care

Nestlé Nespresso

16:15 - 16:55
The View from the Boardroom: Reinventing Organisations for the Future
Wednesday, June 10
The Ultraviolet Stage
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 The View from the Boardroom: Reinventing Organisations for the Future The Ultraviolet Stage Europe/Madrid

Future-Ready Commerce
Speakers

Bastian Siebers

CEO

flaconi

Daniel Gomez

CEO

PANGAIA

Moderator

Marie-Therese Marek

Partner

Bain & Company

16:15 - 16:55
Transforming Digital Shopping Experiences with Data and AI
Wednesday, June 10
The Sunset Stage
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 Transforming Digital Shopping Experiences with Data and AI The Sunset Stage Europe/Madrid

AI in Action
Speakers

Julia Bösch

Executive Chair & Founder

Lookiero Outfittery Group

Romain Roulleau

Group Digital & Ecommerce Director

Kingfisher

Nicolas Kroeger

Chief Digital Transformation Officer

Manor

17:05 - 17:45
AI Powering Operational Excellence
Wednesday, June 10
The Sunset Stage
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 AI Powering Operational Excellence The Sunset Stage Europe/Madrid

AI in Action
Speakers

Olin Novák

CEO, International

Rohlik Group

Ted Boman

CEO

Gina Tricot

17:05 - 17:45
Building Creator Ecosystems for High-Impact Social Content
Wednesday, June 10
The Canopy Stage
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 Building Creator Ecosystems for High-Impact Social Content The Canopy Stage Europe/Madrid

Creative Content That Converts
Speakers

Dan Rubel

Brand & Marketing Director

Currys

Thea Mathias

VP, General Manager - International

Our Place

Susie Donaldson

VP, Marketing - EMEA

SharkNinja

17:05 - 17:45
Technologies Enabling Agile Commerce
Wednesday, June 10
The Ultraviolet Stage
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 Technologies Enabling Agile Commerce The Ultraviolet Stage Europe/Madrid

Future-Ready Commerce
Moderator

Giles Smith

Founder

Project Orange

17:05 - 17:45
Turning Temporary Spaces into Lasting Impressions
Wednesday, June 10
The Woodstack Stage
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 Turning Temporary Spaces into Lasting Impressions The Woodstack Stage Europe/Madrid

Emotionally Engaging Retail
Speakers

Mark Blundell

Chief Retail Officer

Harrods

Sonia Samra

VP, Fashion, Home & Beauty - EMEA

The Walt Disney Company

Anne Mette

Global Head of Retail

Amouage

Moderator

Jack Stratten

Managing Director

Insider Trends

20:00 - 23:00
Shoptalk Europe Party
Wednesday, June 10
Add to calendar 06/10/2026 20:00 06/10/2026 20:00 Shoptalk Europe Party Headline Sponsor:
Constructor

Constructor

Co sponsors:
Athos Commerce and Barrows Connected Stores

Athos Commerce            Barrows Connected Store Europe/Madrid

Headline Sponsor:
Constructor

Constructor

Co sponsors:
Athos Commerce and Barrows Connected Stores

Athos Commerce            Barrows Connected Store

08:00 - 15:00
Badge Pickup sponsored by Profound
Thursday, June 11
Add to calendar 06/11/2026 08:00 06/11/2026 08:00 Badge Pickup sponsored by Profound Europe/Madrid

08:30 - 10:00
Breakfast
Thursday, June 11
Add to calendar 06/11/2026 08:30 06/11/2026 08:30 Breakfast Europe/Madrid

08:30 - 16:00
Show Floor Open
Thursday, June 11
Add to calendar 06/11/2026 08:30 06/11/2026 08:30 Show Floor Open Europe/Madrid

09:00 - 09:40
From Data to Devotion: Building True Loyalty
Thursday, June 11
The Ultraviolet Stage
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 From Data to Devotion: Building True Loyalty The Ultraviolet Stage Europe/Madrid

Authentic Consumer Connections
Speakers

Thor Skov Jørgensen

CEO

Coop Danmark

Pedro Esquivias

Chief Customer Officer

Tendam

Moderator

Amaryllis Liampoti

Managing Director & Partner, Global Head of Growth

BCG X

09:00 - 09:40
New Routes to Discovery: Where Entertainment, Content, and Commerce Collide
Thursday, June 11
The Canopy Stage
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 New Routes to Discovery: Where Entertainment, Content, and Commerce Collide The Canopy Stage Europe/Madrid

Capturing Consumer Attention
Speakers

Caroline Orange-Northey

Managing Director, UK & Ireland

Pinterest

Bianca Sing

General Manager, Global Head of Ecommerce Strategic Partnerships

TikTok Shop

David Trencher

Managing Director, UK, EMEA & Australia

Reddit

Moderator

Abbey Mills

Chief Client Officer

Born Social

09:00 - 09:40
Unlocking Growth Through Marketplaces
Thursday, June 11
The Woodstack Stage
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 Unlocking Growth Through Marketplaces The Woodstack Stage Europe/Madrid

Growth Models & Markets
Speakers

Thomas Métivier

CEO

Cdiscount

Andrew Newton

General Manager, Europe

Walmart Marketplace

Fabian Kothe

Chief Technology Officer

Kaufland Global Marketplace

Moderator

Michelle Paratore

Partner

Bain & Company

09:00 - 09:40
Unpacking Retail's Real Tech Priorities
Thursday, June 11
The Sunset Stage
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 Unpacking Retail's Real Tech Priorities The Sunset Stage Europe/Madrid

Unlocking Tech Innovation
Speakers

Rahul Shah

Global Chief Digital & Information Officer

Mars Pet Nutrition

Markus Kleinhenz

Chief Technology Officer

Westwing

Simone Williams

Chief Digital, Technology & Business Development Officer

COS

Moderator

Holden Bale

Global Chief Strategy Officer

Merkle

09:50 - 10:30
AI and the New Marketing Playbook
Thursday, June 11
The Canopy Stage
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 AI and the New Marketing Playbook The Canopy Stage Europe/Madrid

Capturing Consumer Attention
Moderator

Alex Baker

Founder

Disrupt Retail

09:50 - 10:30
Going 'Glocal': Global Ambition, Local Execution
Thursday, June 11
The Woodstack Stage
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 Going 'Glocal': Global Ambition, Local Execution The Woodstack Stage Europe/Madrid

Growth Models & Markets
Speakers

Ashley Kechter

Global President

Vuori

Jose Gomez

Chief Development Officer

ETAM

Moderator

Gaurav Pant

Chief Insights Officer

Incisiv

09:50 - 10:30
Not Another Collab: Crafting Impactful Partnerships
Thursday, June 11
The Ultraviolet Stage
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 Not Another Collab: Crafting Impactful Partnerships The Ultraviolet Stage Europe/Madrid

Authentic Consumer Connections
Speakers

Karen Owen

Chief Growth Officer, European & Pacific Developed Markets

Kraft Heinz

Filippo Zuffada

Head of International & Global Hardlines, Consumer Products

Netflix

John Argento

Senior Director, Brand Marketing - Rest of World

Crocs

09:50 - 10:30
The Tech Companies Driving Industry Innovation
Thursday, June 11
The Sunset Stage
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 The Tech Companies Driving Industry Innovation The Sunset Stage Europe/Madrid

Unlocking Tech Innovation
Speakers

Deann Evans

Managing Director, EMEA

Shopify

Azita Martin

VP & General Manager, AI - Retail, FMCG & QSR

NVIDIA

Prue Mackenzie

Director, Retail, CPG & EMEA Strategic Industries

Google Cloud

Moderator

Martin Barthel

Managing Director & Partner

BCG

10:30 - 12:00
Networking Break
Thursday, June 11
Add to calendar 06/11/2026 10:30 06/11/2026 10:30 Networking Break Europe/Madrid

10:40 - 10:50
Welcome Back Remarks
Thursday, June 11
The Headliner Stage
Add to calendar 06/11/2026 10:40 06/11/2026 10:40 Welcome Back Remarks The Headliner Stage Europe/Madrid

10:50 - 11:10
Vestiaire Collective’s New AI-Powered Era for Second-Hand Fashion Growth
Thursday, June 11
The Headliner Stage
Add to calendar 06/11/2026 10:50 06/11/2026 10:50 Vestiaire Collective’s New AI-Powered Era for Second-Hand Fashion Growth The Headliner Stage Europe/Madrid

Speaker

Bernard Osta

CEO

Vestiaire Collective

Moderator

Cathaleen Chen

Retail Editor

The Business of Fashion

11:10 - 11:30
How Bold Bean Co. and MOTH are Rewriting the CPG Playbook
Thursday, June 11
The Headliner Stage
Add to calendar 06/11/2026 11:10 06/11/2026 11:10 How Bold Bean Co. and MOTH are Rewriting the CPG Playbook The Headliner Stage Europe/Madrid

Speakers

Amelia Christie-Miller

CEO & Founder

Bold Bean Co.

Rob Wallis

Co-Founder

MOTH

Moderator

Chris Walton

President & CEO

Omni Talk

11:30 - 11:50
The Shoptalk Europe Retail Zeitgeist 2026: Shoptalk’s Predictions for The Next Decade of European Retail
Thursday, June 11
The Headliner Stage
Add to calendar 06/11/2026 11:30 06/11/2026 11:30 The Shoptalk Europe Retail Zeitgeist 2026: Shoptalk’s Predictions for The Next Decade of European Retail The Headliner Stage Europe/Madrid

Speakers

Adam Plom

VP, Content - Europe

Shoptalk

Ben Miller

VP, Original Content & Strategy

Shoptalk

11:55 - 13:05
Meetup Programme: Hosted and General Meetings (Pre-scheduled Only)
Thursday, June 11
Add to calendar 06/11/2026 11:55 06/11/2026 11:55 Meetup Programme: Hosted and General Meetings (Pre-scheduled Only) Europe/Madrid

12:00 - 14:00
Lunch
Thursday, June 11
Add to calendar 06/11/2026 12:00 06/11/2026 12:00 Lunch Europe/Madrid

13:05 - 13:45
The Discovery Stage Powered by Mach Alliance
Thursday, June 11
Add to calendar 06/11/2026 13:05 06/11/2026 13:05 The Discovery Stage Powered by Mach Alliance The Discovery Stage 2

13:10 – 13:20
The Store Is the Most Powerful Media Channel You’re Undervaluing Abstract
Speaker: James Hay, CEO, Barrows Connected Store

13:25 – 13:35
AI-Powered Experimentation to Optimise the Customer Journey
Speaker: Christopher Broque, VP Sales South Europe, AB Tasty


The Discovery Stage 1
13:25 – 13:35
Pending further information

13:55 – 14:05
Spanish Retail Association, Pending further information

          

Click here for further details Europe/Madrid

The Discovery Stage 2

13:10 – 13:20
The Store Is the Most Powerful Media Channel You’re Undervaluing Abstract
Speaker: James Hay, CEO, Barrows Connected Store

13:25 – 13:35
AI-Powered Experimentation to Optimise the Customer Journey
Speaker: Christopher Broque, VP Sales South Europe, AB Tasty


The Discovery Stage 1
13:25 – 13:35
Pending further information

13:55 – 14:05
Spanish Retail Association, Pending further information

          

Click here for further details

13:15 - 14:05
Tabletalks
Thursday, June 11
Add to calendar 06/11/2026 13:15 06/11/2026 13:15 Tabletalks Europe/Madrid

14:10 - 18:00
Shopwalks Store Tours, In partnership with Adyen
Thursday, June 11
Add to calendar 06/11/2026 14:10 06/11/2026 14:10 Shopwalks Store Tours, In partnership with Adyen Europe/Madrid

14:15 - 14:55
Operating Models for Innovation
Thursday, June 11
The Sunset Stage
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 Operating Models for Innovation The Sunset Stage Europe/Madrid

Unlocking Tech Innovation & Key Takeaways
Speakers

Xavier Rebés

Digital, Innovation & Transformation Executive Director

TOUS Jewelry

Emma Lindahl

Head of ICAx

ICA Gruppen

Felix Weber

Head of Innovation

OBI

Moderator

Baz Saidieh

Managing Partner, Ibex & Global Partner

Antler VC

14:15 - 14:55
Quick Commerce in Grocery and Beyond: Convenience That Fuels Growth
Thursday, June 11
The Woodstack Stage
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 Quick Commerce in Grocery and Beyond: Convenience That Fuels Growth The Woodstack Stage Europe/Madrid

Growth Models & Markets
Speakers

Justyna Torres

Executive Director, Ecommerce

Carrefour España

Pete Chong

Global Head of Retail

Just Eat Takeaway.com

14:15 - 14:55
The Channel Playbook: Optimising Platform, Purpose, and Profit
Thursday, June 11
The Ultraviolet Stage
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 The Channel Playbook: Optimising Platform, Purpose, and Profit The Ultraviolet Stage Europe/Madrid

Optimising for Growth
Speakers

Diego Baronchelli

Director, DTC - EMEA

Salomon

Melda Hamarat

Global Head of Digital Commerce Strategy

The Magnum Ice Cream Company

Leona De Graft

VP, Ecommerce - Europe

Levi Strauss & Co.

Moderator

Tobias Maria Günter

Partner, Head of Retail

Simon-Kucher & Partners

14:15 - 14:55
Winning the Attention of New Generations
Thursday, June 11
The Canopy Stage
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 Winning the Attention of New Generations The Canopy Stage Europe/Madrid

The Future of Marketing
Speakers

Helena Bukowski

SVP, Marketing

KICKS

Niccolò Francalanci

Managing Director, EMEA & Americas

Ludovico Martelli (Marvis)

Moderator

Gillian Simpson

Partner

Deloitte

15:05 - 15:45
Purpose, Planet, Profit: Business Cases for Recommerce
Thursday, June 11
The Woodstack Stage
Add to calendar 06/11/2026 15:05 06/11/2026 15:05 Purpose, Planet, Profit: Business Cases for Recommerce The Woodstack Stage Europe/Madrid

Growth Models & Markets
Speakers

Kirsten Andersson

Managing Director, Platform & Marketplaces

IKEA Retail (Ingka Group)

Rachel McShane

Chief Financial Officer

Depop

Geoff van Sonsbeeck

Founder & CEO

House of Baukjen

Moderator

Jordan Berke

Founder & CEO

TOMORROW

15:05 - 15:45
Shoptalk Europe 2026 Key Takeaways
Thursday, June 11
The Sunset Stage
Add to calendar 06/11/2026 15:05 06/11/2026 15:05 Shoptalk Europe 2026 Key Takeaways The Sunset Stage Europe/Madrid

Unlocking Tech Innovation & Key Takeaways
Speakers

Ben Miller

VP, Original Content & Strategy

Shoptalk

Adam Plom

VP, Content - Europe

Shoptalk

Moderator

Chris Walton

President & CEO

Omni Talk

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Upcoming event dates:

Shoptalk Europe → Jun 9-11, 2026
Groceryshop → Sep 22-24, 2026
Shoptalk Fall → Sep 29-Oct 1, 2026
Shoptalk Luxe → Feb 2-4, 2027
Shoptalk Spring → Mar 22-24, 2027

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