The Discovery Stage Powered by MACH Alliance
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12:45 – 12:55 – MACH Alliance
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- Location: The Discovery Stage 1
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12:45 – 12:55 – Insider One
- Location: The Discovery Stage 2
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13:00-13:10 – Data on Display: The Smart Digital Solutions Reshaping Retail Experiences with Alastair Fraiser, Senior Sales Director UK & Ireland at Scala
Not just screens in shops, digital in-store solutions encompass a variety of interactive and display technologies. With examples of what retailers are doing well and the ways in which they could be doing more, the session brings data and deployment together to demonstrate how digital displays, interactive solutions and intelligent content management continue to transform retail operations and shopper satisfaction. Learn the strategies behind the world's most effective in-store digital experiences and how data-driven environments increase spending, strengthen loyalty and deliver measurable ROI.
- Location: The Discovery Stage 1
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13:00-13:10 – Profound
Pending further information
- Location: The Discovery Stage 2
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13:15-13:25 – Pentland Brands fireside: preparing for a future of AI-first discovery with Ana Machado ds Silva, VP Digital Products at Pentland Brands Limited, Peyman Naeini Foiels CTO at Shopify,
How are Pentland brands pivoting with the increasing challenge of AI-first discovery? Ana talks us through the changes they have made, shares early learnings and insights on how brands can be prepared.
- Location: The Discovery Stage 1
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13:15-13:25 – Data as packaging: how to stock the invisible shelf on GCP with Kasia Faber, Principal Architect at Google Cloud
In the "agentic era", brand discovery is shifting from humans to AI agents navigating an "invisible shelf" of data. This session explores the transition from SEO to GEO, reimagining static product specifications as "digital packaging" for circularity-focused consumers. We will highlight how Consumer-to-Merchant (C2M) agents evaluate product sustainability alongside Merchant-to-Merchant (M2M) agents that automate sourcing and substitution. Ultimately, the discussion reveals how transforming AI-ready product data into a growth engine on Google Cloud prepares brands for an increasingly autonomous marketplace.
- Location: The Discovery Stage 2
Tuesday 09 June 12:45 - 13:25
- MACH Alliance, pending further information
- Insider One, pending further information
- Data on Display: The Smart Digital Solutions Reshaping Retail Experiences with Alastair Fraiser, Senior Sales Director UK & Ireland at Scala
- Profound, pending further information
- Pentland Brands fireside: preparing for a future of AI-first discovery with Ana Machado ds Silva, VP Digital Products at Pentland Brands Limited, Peyman Naeini Foiels CTO at Shopify
- Data as packaging: how to stock the invisible shelf on GCP with Kasia Faber, Principal Architect at Google Cloud
Click here further details
Europe/Madrid
