Going 'Glocal': Global Ambition, Local Execution

International growth demands balance - the ability to stay globally authentic while locally relevant. For retailers and consumer brands expanding across borders, success means adapting to the wants, needs, and expectations of local customers without losing the essence of what makes the brand familiar. This session introduces a practical framework for scaling with global ambition and local precision, covering everything from strategy and assortment to marketing and operations. Leaders will then share how they’re localising with purpose, not compromise, both online and offline. Closing with Q&A, you’ll leave with clear takeaways for building a truly 'glocal' growth strategy.


Thursday 11 June 09:50 - 10:30 Track 4

Add to calendar 06/11/2026 09:50 06/11/2026 10:30 Going 'Glocal': Global Ambition, Local Execution Track 4 Europe/Madrid
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Speakers

Ashley Kechter

Global President, Vuori