Europe's home of retail innovation

Alexandra von der Grün

VP, Retail & Franchise - Europe

Adidas

Gerhard van der Bijl

Chief Technology Officer - Europe & Indonesia

Ahold Delhaize

Paula Bobbett

Chief Data & Digital Officer

Boots

Paula Bobbett is a senior executive with extensive experience across four key pillars of modern retail: commercial, digital, strategy, and data. Currently serving as Chief Data and Digital Officer at Boots, Paula leads omnichannel digital customer experience and drives large-scale digital transformation initiatives in retail and healthcare. Her career is marked by a proven ability to influence at board level, implement change, and deliver material business growth.

Prior to joining Boots UK, Paula was interim E-Comm director at Dixons Carphone. She has held senior analytics and customer insight roles at a variety of companies including Avon and Debenhams, as well as roles at British Airways and Vanguard Strategy.

Laurent Malaveille

Chief Digital, IT & Business Support Officer

Clarins

Katie Reeves

Chief Commercial Officer

COS

Katie is the global chief commercial officer at COS. In this role, she is responsible for driving the brand's global growth, in-store and online, via D2C and wholesale. Prior to the role, Katie served as Managing Director for North America for 4 years.

Aparna Sundaresh

Global Chief Marketing Officer

De'Longhi Group

Aparna is global chief marketing officer at De’Longhi Group, where she leads brand strategy and storytelling for a portfolio of globally recognised home appliance brands across diverse markets and channels. Since joining the business in April 2024, she has brought more than 20 years’ experience in marketing, brand strategy and global leadership, including her previous role as global chief marketing and digital officer at Lipton Teas and Infusions, where she led more than 20 brands. With a career spanning both developed and emerging markets, Aparna brings a sharp perspective on building premium, design-led brands at scale, translating product innovation and heritage into culturally relevant storytelling that drives trust, emotional connection and measurable growth.

Danson Huang

Global VP, Connected Discovery and MarTech

Diageo

Danson Huang is the Global Vice President of Connected Discovery and MarTech at Diageo, where he leads the transformation of the company’s global B2C digital landscape across pure-play, e-grocery, quick-commerce and e-specialist channels, as well as D2C platforms, brand websites, and broader digital ecosystems. His remit contributes to a business target of over $600m in net sales value, with more than 45% digital influence across Diageo’s portfolio.

With over 20 years of experience in digital transformation and connected commerce, Danson brings a rare blend of entrepreneurial and corporate leadership. He spent a decade as an entrepreneur in China’s digital sector before joining Mars Petcare, where he held senior digital commerce and innovation roles across China, Singapore, the United States and France. His work included building regional digital hubs, scaling e-commerce capabilities across multiple markets, and leading global D2C and new business initiatives.

Danson is recognised for his strategic approach to omnichannel growth, MACH-enabled transformation, and the integration of technology, data and consumer experience to unlock sustainable commercial impact.

Bronwen Foster-Butler

Chief Marketing Officer

Finisterre

Bronwen Foster-Butler is a brand and marketing leader specialising in the role of storytelling in building stronger, more distinctive brands. Her work focuses on helping organisations translate strategy into clear, compelling narratives that connect with universal human truths, stand out in the crowd, and create both short and long-term brand value.

Bronwen is currently CMO at Cornish B-Corp outdoor apparel brand Finisterre.  Prior to this, Bronwen has held senior leadership positions at PANGAIA, lululemon and Burberry.

David Rissmann

Chief of Staff & Head of Strategy

flaconi

Emma Lindahl

Head of ICAx

ICA Gruppen

Emma Lindahl leads ICA Gruppen’s innovation unit ICAx. With a diverse background that includes a PhD from Karolinska Institutet, roles in business development, design, product management, and teaching, Emma excels in integrating creative research strategies with cutting-edge technology. She emphasizes an experimental approach to strategy, new technology, business and human wants, so that innovation consistently can be translated into real-world impact.

Mark Elkins

General Manager, Global Ecommerce

L'Oreal

Isabelle Aberman

CEO

Majorica

Isabelle is the CEO of Majorica, a jewellery brand native to the island of Mallorca. Prior to assuming her new CEO role, Isabelle served at Camper for 25-years, growing the brand globally.        

Marlies Hersbach

Chief Online & Customer Officer

MANGO

Loretta Franks

SVP, Global Chief Data, Analytics & AI Officer

Mars Snacking

Marcus Tengler

VP, Real Estate & Store Concepts

MediaMarktSaturn

Marisa Poster

Co-Founder

PerfectTed

Marisa Poster is the co-founder of PerfectTed, the world’s largest matcha brand and the UK’s fastest-growing energy drink brand. Since launching in 2021, she’s helped scale the company to a £40 million run rate, with products now stocked in 30,000+ stores across 50+ countries. She’s been recognised as a Forbes 30 Under 30 honoree, Young British Entrepreneur of the Year, and led PerfectTed to become the #1 Fastest Growing Founder Led Business in 2025.
What started as a personal search for calm, focused energy without the crash has since become a global movement to make matcha mainstream. Diagnosed with ADHD and anxiety, Marisa found that coffee and conventional energy drinks only amplified her symptoms. Matcha changed everything, giving her the clarity and stability she needed to thrive.
That experience sparked PerfectTed, co-founded with her husband and brother-in-law, and launched into the spotlight via BBC’s Dragons’ Den, where they secured one of the show’s most successful deals with Steven Bartlett.
Today, Marisa is not only building a category-defining brand, she’s also a passionate advocate for mental health and neurodiversity, using her story to shift stigma and show what’s possible.

Javier Figar

Chief Retail Officer

TENDAM

Lydia Kind

Chief Marketing Officer

Westwing

Shweta Munshi

VP, Retail Experience & Marketing

the LEGO® Group

Shweta is a Marketing & Business leader with 23+ years’ track record of managing brands, embedding transformations and delivering net-new growth in consumer goods sector, across B2B and B2C.

Shweta has held various Global and Regional leadership roles in multi-national organisations such as Whirlpool, Hewlett Packard and Nestle. She built her formative career in Asia for first decade, before moving to Europe and spending the next decade driving marketing transformations in global organisations.

Currently, Shweta is in a senior leadership role at The LEGO group, leading Global Marketing and Retail Experiences for LEGO Retail, the D2C business for the company. This includes making sure LEGO.com and our Brand stores, globally.

Shweta is an architect, has 2 MBA's from MDI Gurgaon India and IMD Lausanne Switzerland.

She has a passion for all topics linked to Brand marketing, D2C models and marketing transformation, especially with advent of Gen AI and is keen to keep the virtuous loop of learning and sharing, on.