The Channel Playbook: Optimising Platform, Purpose, and Profit

Retailers and consumer brands are navigating more channels and sub-channels than ever - from D2C to wholesale, marketplaces to social commerce, and beyond. To succeed, each must serve a clear purpose: reaching the right customer, in the right way, at the right price. But with growing complexity comes the need to truly understand the economics of ecommerce growth - ensuring every channel drives value, not cost. This session explores how leaders are building channel strategies that drive growth, retain brand control, secure internal buy-in, and align teams, data, and KPIs around profitable, sustainable expansion.

Thursday 11 June 14:15 - 14:55 Track 2