AI and the New Marketing Playbook

As AI reshapes how consumers discover products and interact with brands, marketing is entering a new phase. Retailers and consumer brands must rethink how they drive visibility, structure product information and make decisions across increasingly AI-mediated consumer journeys. This session begins with four short presentations from innovative technology companies operating across different areas of marketing, from decisioning and product data to discovery and community-led growth. The speakers will then come together for a dynamic discussion on how AI is reshaping the marketing playbook and what it means for retailers and brands.

Thursday 11 June 09:50 - 10:30 The Canopy Stage