More Than a Store: Bringing the Brand to Life

Forget four walls and a checkout - today’s store is a stage for modern brand building. No longer a transactional space, stores are where brands forge emotional connections and build loyalty through storytelling, community, and immersive design. This presentation session showcases three distinct examples of experience-first retail, where brands thrive, and shopping transforms into something unforgettable. Discover how bold design, cultural connection, precise product curation, tech-powered interactivity, and more are turning physical spaces into experiences that keep customers talking long after they leave.


Wednesday 10 June 09:00 - 09:40 Track 4

Add to calendar 06/10/2026 09:00 06/10/2026 09:40 More Than a Store: Bringing the Brand to Life Track 4 Europe/Madrid
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Speakers

Dimas Gimeno

Founding Partner & President, WOW Concept

Sarah Clark

SVP, EMEA, lululemon