IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered
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More Than a Store: Bringing the Brand to Life

Forget four walls and a checkout - today’s store is a stage for modern brand building. No longer just a place to transact, it’s where brands create emotional connections and build loyalty through curation, community, and immersive design. You'll hear three distinct examples of experience-led retail in action: one retailer curating a dynamic mix of established and emerging brands; another embedding its stores in local culture with community-driven experiences; and a third bringing a world-first innovation to life through hands-on play. Discover how these brands are transforming physical spaces into memorable experiences that keep customers talking long after they’ve left.


Wednesday 10 June 09:00 - 09:40 The Woodstack Stage

Add to calendar 06/10/2026 09:00 06/10/2026 09:40 More Than a Store: Bringing the Brand to Life The Woodstack Stage Europe/Madrid
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Speakers

Dimas Gimeno

Founding Partner & President, WOW Concept

Sarah Clark

SVP, EMEA, lululemon

Shweta Munshi

VP, Retail Experience & Marketing, the LEGO® Group