More Than a Store: Bringing the Brand to Life

Forget four walls and a checkout - today’s store is a stage for modern brand building. No longer just a place to transact, it’s where brands create emotional connections and build loyalty through curation, community, and immersive design. You'll hear three distinct examples of experience-led retail in action: one retailer curating a dynamic mix of established and emerging brands; another embedding its stores in local culture with community-driven experiences; and a third bringing a world-first innovation to life through hands-on play. Discover how these brands are transforming physical spaces into memorable experiences that keep customers talking long after they’ve left.

Wednesday 10 June 09:00 - 09:40 Track 4