Not Another Collab: Crafting Impactful Partnerships

Collabs may be everywhere, but most are forgettable - poorly matched partnerships that audiences tune out from or push back against. The best collaborations are different: rooted in brand alignment and cultural relevance, they resonate authentically and create impact far beyond the launch moment. In these presentations, leaders from retailers and consumer brands showcase how they’re building partnerships that cut through the noise with creativity, credibility, and cultural connection. Discover how smart collabs deliver more than buzz - strengthening brand equity and deepening consumer devotion.

Thursday 11 June 09:50 - 10:30 Track 2