The Discovery Stage Powered by Mach Alliance, click for further information
12:10 – 12:20, MACH Alliance, pending further information
- Location: The Discovery Stage 1
12:10 – 12:20, The new rules of visibility and conversion in agentic commerce with Luis Ribeiro VP of Technology at ZEOS
The way people shop is changing. Nearly 40% of consumers now use AI agents to filter their initial shopping discovery. In this new era, visibility is earned through machine-readable operational excellence. To stay visible, brands need a setup that both machines and humans can trust.
If an agent can’t confirm a product is in stock or will arrive on time, it simply won’t recommend it. Inaccurate data and fragmented logistics lead to immediate “depromotion” by AI systems.
This session explores how ZEOS uses AI-powered orchestration and high-fidelity content to drive discovery and conversion
- Location: The Discovery Stage 2
12:25 – 12:35, Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls with Kevin Bhawnani Senior Lead, Verticals & Performance at Stackadapt
Retail media is delivering strong results but its impact is often limited within retailer ecosystems. As shopper journeys become increasingly fragmented, brands must extend their retail media strategies off-site to drive true incremental growth. In this session, we’ll explore how to scale retail media beyond walled gardens using programmatic activation, commerce data, and AI-driven insights. Learn how to reach high-intent audiences across the open web, influence purchase decisions earlier, and prove measurable business outcomes; from new-to-brand acquisition to revenue and in-store sales lift.
- Location: The Discovery Stage 1
12:25 – 12:35, Beyond the Click: Unmasking the "Why" Behind Digital Friction, with Bali Aaron, Solutions Engineer at Fullstory
In an era where every millisecond influences conversion, standard analytics only tell you what happened after the fact, not why your customers are dropping off. Join us to discover how Fullstory empowers leading e-commerce brands including Oliver Bonas, Iceland, The Gap, Mammut and Pepsico to move beyond surface-level metrics.
In this hands-on demo we’ll explore how behavioural data transforms the e-commerce experience by identifying Rage Clicks," "navigation bottlenecks, and hidden technical errors in real-time. Learn to bridge the gap between intuition and evidence, enabling your teams to prioritise high-impact UX fixes that drive loyalty and maximise CLV.
- Location: The Discovery Stage 2
12:40 – 12:50 with Profound, pending further information
- Location: The Discovery Stage 1
As AI takes on more of the work that once sat with marketers, planners, and analysts, the question isn’t just what AI can do — it’s what humans should do. In this session, Kenshoo Skai explores how teams, skills, and leadership need to evolve in the AI era
- Location: The Discovery Stage 2
Creative drives nearly half of campaign effectiveness - yet most brands still rely on production models built for a simpler, slower marketing world.
Today, brands have to show up across dozens of formats, channels, and audiences - and still feel relevant in every interaction.
The demand for content - in quality, volume, and variation - has outpaced the way it’s produced, making creative production the biggest constraint on performance.
This session explores how to rethink creative production and redesign creative architecture for modern marketing - connecting AI and automation into workflows that enable brands to move at the speed of today’s marketing.
The result: Creative that makes your media work harder. Everywhere. Always.
Location: The Discovery Stage 1
Today, brands have to show up across dozens of formats, channels, and audiences - and still feel relevant in every interaction.
The demand for content - in quality, volume, and variation - has outpaced the way it’s produced, making creative production the biggest constraint on performance.
This session explores how to rethink creative production and redesign creative architecture for modern marketing - connecting AI and automation into workflows that enable brands to move at the speed of today’s marketing.
The result: Creative that makes your media work harder. Everywhere. Always.
Location: The Discovery Stage 1
12:55 – 13:15, Rezolve AI, pending further information
- Location: The Discovery Stage 2
13:05 – 13:25, How JD Outdoors scaled five brands without slowing down with Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO at Tryzen and Peyman Naeini Field CTO at Shopify
When JD Outdoors set out to consolidate Go Outdoors, Blacks, Millets, Naylors, and Tiso onto a single Shopify framework, the goal wasn't just technical - it was organisational. The goal was to move faster and give the team more autonomy and room to focus on innovation.
Location: The Discovery Stage 2
Location: The Discovery Stage 2
Wednesday 10 June 12:10 - 13:25
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06/10/2026 12:10
06/10/2026 13:25
The Discovery Stage Powered by Mach Alliance, click for further information
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Click here for further details Europe/Madrid
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- MACH Alliance, pending further information
- The new rules of visibility and conversion in agentic commerce with Luis Ribeiro VP of Technology at ZEOS
- Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls with Kevin Bhawnani Senior Lead, Verticals & Performance at Stackadapt
- Beyond the Click: Unmasking the "Why" Behind Digital Friction, with Bali Aaron, Solutions Engineer at Fullstory
- Profound, pending further information
- The Human Face of AI with Simon Piper, Executive VP, Sales & Client Success EMEA at Skai
- Rethinking Creative Production: From Bottleneck to Performance Multiplier with Piotr Tomczuk, Head of Growth at Assembly
- Rezolve AI, pending further information
- How JD Outdoors scaled five brands without slowing down with Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO at Tryzen and Peyman Naeini Field CTO at Shopify
Click here for further details Europe/Madrid
