2026 Agenda

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09:00 - 10:00
First Timer's Breakfast
Tuesday, June 9
Add to calendar 06/09/2026 09:00 06/09/2026 09:00 First Timer's Breakfast Europe/Madrid

09:30 - 10:30
Breakfast
Tuesday, June 9
Add to calendar 06/09/2026 09:30 06/09/2026 09:30 Breakfast Europe/Madrid

09:30 - 18:15
Registration Open
Tuesday, June 9
Add to calendar 06/09/2026 09:30 06/09/2026 09:30 Registration Open Europe/Madrid

09:30 - 18:15
Show Floor Open
Tuesday, June 9
Add to calendar 06/09/2026 09:30 06/09/2026 09:30 Show Floor Open Europe/Madrid

10:30 - 12:00
Networking Break
Tuesday, June 9
Add to calendar 06/09/2026 10:30 06/09/2026 10:30 Networking Break Europe/Madrid

11:00 - 11:15
Opening Remarks
Tuesday, June 9
Add to calendar 06/09/2026 11:00 06/09/2026 11:00 Opening Remarks Europe/Madrid

11:15 - 12:15
Keynote Sessions
Tuesday, June 9
Add to calendar 06/09/2026 11:15 06/09/2026 11:15 Keynote Sessions Europe/Madrid

12:00 - 14:00
Lunch
Tuesday, June 9
Add to calendar 06/09/2026 12:00 06/09/2026 12:00 Lunch Europe/Madrid

13:45 - 14:39
Meetup & Hosted Retailers & Brands Programme
Tuesday, June 9
Add to calendar 06/09/2026 13:45 06/09/2026 13:45 Meetup & Hosted Retailers & Brands Programme Europe/Madrid

14:45 - 16:25
Networking Break
Tuesday, June 9
Add to calendar 06/09/2026 14:45 06/09/2026 14:45 Networking Break Europe/Madrid

15:25 - 16:05
Navigating Rapid AI Adoption in Retail
Tuesday, June 9
Track 1
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 Navigating Rapid AI Adoption in Retail Track 1 Europe/Madrid

AI-Driven Transformation
Speaker

Holden Bale

Global Chief Strategy Officer

Merkle

15:25 - 16:05
Startup Pitch: The Pitches
Tuesday, June 9
Track 4
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 Startup Pitch: The Pitches Track 4 Europe/Madrid

Emerging Retail Tech
15:25 - 16:05
The CMO's Brief: New Market, New Rules
Tuesday, June 9
Track 3
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 The CMO's Brief: New Market, New Rules Track 3 Europe/Madrid

The New Marketing Landscape
Speaker

Lana Sanleandro

Global Chief Marketing Officer

SharkNinja

15:25 - 16:05
The Economic Forces Shaping European Retail
Tuesday, June 9
Track 2
Add to calendar 06/09/2026 15:25 06/09/2026 15:25 The Economic Forces Shaping European Retail Track 2 Europe/Madrid

European Retail's Macro Pressures
16:15 - 16:55
Building a Data-Enabled Business for AI-Readiness
Tuesday, June 9
Track 1
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Building a Data-Enabled Business for AI-Readiness Track 1 Europe/Madrid

AI-Driven Transformation
Speaker

Sascha Mager

Chief Data & AI Officer

MediaMarktSaturn

16:15 - 16:55
Decoding Europe’s Shifting Consumer Priorities
Tuesday, June 9
Track 2
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Decoding Europe’s Shifting Consumer Priorities Track 2 Europe/Madrid

European Retail's Macro Pressures
16:15 - 16:55
Startup Pitch: The Final
Tuesday, June 9
Track 4
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Startup Pitch: The Final Track 4 Europe/Madrid

Emerging Retail Tech
16:15 - 16:55
Stores as Media: Unlocking Retail's Most Unique Channel
Tuesday, June 9
Track 3
Add to calendar 06/09/2026 16:15 06/09/2026 16:15 Stores as Media: Unlocking Retail's Most Unique Channel Track 3 Europe/Madrid

The New Marketing Landscape
17:05 - 17:45
Exclusive Investor Insights on European Tech
Tuesday, June 9
Track 4
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 Exclusive Investor Insights on European Tech Track 4 Europe/Madrid

Emerging Retail Tech
Speaker

Antoine Nussenbaum

Co-Founder & Investor

Felix Capital

17:05 - 17:45
Powering the Retail Media Value Flywheel
Tuesday, June 9
Track 3
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 Powering the Retail Media Value Flywheel Track 3 Europe/Madrid

The New Marketing Landscape
Speaker

Danson Huang

Global VP, Omnichannel & Digital Commerce

Diageo

17:05 - 17:45
The Workforce of the Future: People and AI Thriving Side-by-Side
Tuesday, June 9
Track 1
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 The Workforce of the Future: People and AI Thriving Side-by-Side Track 1 Europe/Madrid

AI-Driven Transformation
17:05 - 17:45
What's Keeping CEOs Awake?
Tuesday, June 9
Track 2
Add to calendar 06/09/2026 17:05 06/09/2026 17:05 What's Keeping CEOs Awake? Track 2 Europe/Madrid

European Retail's Macro Pressures
Speaker

Peter Wood

CEO

AllSaints

18:00 - 21:30
Retailers & Brands Networking Dinners (Invite Only)
Tuesday, June 9
Add to calendar 06/09/2026 18:00 06/09/2026 18:00 Retailers & Brands Networking Dinners (Invite Only) Europe/Madrid

07:45 - 18:15
Registration Open
Wednesday, June 10
Add to calendar 06/10/2026 07:45 06/10/2026 07:45 Registration Open Europe/Madrid

08:00 - 08:50
Tabletalks
Wednesday, June 10
Add to calendar 06/10/2026 08:00 06/10/2026 08:00 Tabletalks Europe/Madrid

08:30 - 10:00
Breakfast
Wednesday, June 10
Add to calendar 06/10/2026 08:30 06/10/2026 08:30 Breakfast Europe/Madrid

08:30 - 18:15
Show Floor Open
Wednesday, June 10
Add to calendar 06/10/2026 08:30 06/10/2026 08:30 Show Floor Open Europe/Madrid

09:00 - 09:40
Agentic Commerce: What’s Here, Real, and Next?
Wednesday, June 10
Track 1
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 Agentic Commerce: What’s Here, Real, and Next? Track 1 Europe/Madrid

AI Commerce
Speaker

Mark Elkins

General Manager, Global Ecommerce

L'Oreal

09:00 - 09:40
More Than a Store: Bringing the Brand to Life
Wednesday, June 10
Track 4
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 More Than a Store: Bringing the Brand to Life Track 4 Europe/Madrid

Emotionally Engaging Retail
Speakers

Dimas Gimeno

Founding Partner & President

WOW Concept

Sarah Clark

SVP, EMEA

lululemon

09:00 - 09:40
Supply Chain's Unified Commerce Mandate
Wednesday, June 10
Track 2
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 Supply Chain's Unified Commerce Mandate Track 2 Europe/Madrid

Supply Chain as Strategic Advantage
Speaker

Stefanie Schmid-Knappe

Managing Director, Logistics & Supply Chain

MediaMarktSaturn

09:00 - 09:40
Think Like an Agency, Grow as a Retailer
Wednesday, June 10
Track 3
Add to calendar 06/10/2026 09:00 06/10/2026 09:00 Think Like an Agency, Grow as a Retailer Track 3 Europe/Madrid

New Dynamics in Retail Media
09:50 - 10:30
Brands Unfiltered on Retail Media
Wednesday, June 10
Track 3
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Brands Unfiltered on Retail Media Track 3 Europe/Madrid

New Dynamics in Retail Media
09:50 - 10:30
Efficiency Meets Experience: In-Store Tech for Seamless Shopping
Wednesday, June 10
Track 4
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Efficiency Meets Experience: In-Store Tech for Seamless Shopping Track 4 Europe/Madrid

Emotionally Engaging Retail
09:50 - 10:30
Getting Seen in the Age of AI Search
Wednesday, June 10
Track 1
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Getting Seen in the Age of AI Search Track 1 Europe/Madrid

AI Commerce
Speaker

Philipp Andrée

Chief Commercial Officer

DOUGLAS Group

09:50 - 10:30
Supply Chain and Operations’ Role in Brand Building
Wednesday, June 10
Track 2
Add to calendar 06/10/2026 09:50 06/10/2026 09:50 Supply Chain and Operations’ Role in Brand Building Track 2 Europe/Madrid

Supply Chain as Strategic Advantage
10:30 - 12:00
Networking Break
Wednesday, June 10
Add to calendar 06/10/2026 10:30 06/10/2026 10:30 Networking Break Europe/Madrid

10:45 - 11:55
Meetup & Hosted Retailers & Brands Programme
Wednesday, June 10
Add to calendar 06/10/2026 10:45 06/10/2026 10:45 Meetup & Hosted Retailers & Brands Programme Europe/Madrid

12:00 - 14:00
Lunch
Wednesday, June 10
Add to calendar 06/10/2026 12:00 06/10/2026 12:00 Lunch Europe/Madrid

13:30 - 13:40
Welcome Back Remarks
Wednesday, June 10
Add to calendar 06/10/2026 13:30 06/10/2026 13:30 Welcome Back Remarks Europe/Madrid

13:40 - 14:40
Keynote Sessions
Wednesday, June 10
Add to calendar 06/10/2026 13:40 06/10/2026 13:40 Keynote Sessions Europe/Madrid

14:55 - 16:05
Meetup & Hosted Retailers & Brands Programme
Wednesday, June 10
Add to calendar 06/10/2026 14:55 06/10/2026 14:55 Meetup & Hosted Retailers & Brands Programme Europe/Madrid

15:00 - 16:30
Networking Break
Wednesday, June 10
Add to calendar 06/10/2026 15:00 06/10/2026 15:00 Networking Break Europe/Madrid

16:15 - 16:55
Blending Retail and Hospitality: Creating Multi-Sensory Moments
Wednesday, June 10
Track 4
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 Blending Retail and Hospitality: Creating Multi-Sensory Moments Track 4 Europe/Madrid

Emotionally Engaging Retail
Speaker

David Wilkinson

Executive Director

Steen & Strøm

16:15 - 16:55
Brand Storytelling: Messaging that Moves
Wednesday, June 10
Track 3
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 Brand Storytelling: Messaging that Moves Track 3 Europe/Madrid

Creative Content That Converts
16:15 - 16:55
CEOs Reinventing Organisations for the Future
Wednesday, June 10
Track 2
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 CEOs Reinventing Organisations for the Future Track 2 Europe/Madrid

Enabling Unified Commerce
Speakers

Bastian Siebers

CEO

flaconi

Marcella Wartenbergh

CEO

AWWG

16:15 - 16:55
Transforming Digital Shopping Experiences with Data and AI
Wednesday, June 10
Track 1
Add to calendar 06/10/2026 16:15 06/10/2026 16:15 Transforming Digital Shopping Experiences with Data and AI Track 1 Europe/Madrid

AI in Action
Speakers

Julia Bösch

Executive Chair & Founder

Lookiero Outfittery Group

Marlies Hersbach

Chief Online & Customer Officer

MANGO

Romain Roulleau

Group Digital & Ecommerce Director

Kingfisher

17:05 - 17:45
AI Powering Operational Excellence
Wednesday, June 10
Track 1
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 AI Powering Operational Excellence Track 1 Europe/Madrid

AI in Action
17:05 - 17:45
Building Creator Ecosystems for High-Impact Social Content
Wednesday, June 10
Track 3
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 Building Creator Ecosystems for High-Impact Social Content Track 3 Europe/Madrid

Creative Content That Converts
17:05 - 17:45
Technologies Unlocking Unified Commerce
Wednesday, June 10
Track 2
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 Technologies Unlocking Unified Commerce Track 2 Europe/Madrid

Enabling Unified Commerce
17:05 - 17:45
Turning Temporary Spaces into Lasting Impressions
Wednesday, June 10
Track 4
Add to calendar 06/10/2026 17:05 06/10/2026 17:05 Turning Temporary Spaces into Lasting Impressions Track 4 Europe/Madrid

Emotionally Engaging Retail
20:30 - 23:30
Shoptalk Europe Party
Wednesday, June 10
Add to calendar 06/10/2026 20:30 06/10/2026 20:30 Shoptalk Europe Party Europe/Madrid

08:00 - 15:00
Registration Open
Thursday, June 11
Add to calendar 06/11/2026 08:00 06/11/2026 08:00 Registration Open Europe/Madrid

08:30 - 10:00
Breakfast
Thursday, June 11
Add to calendar 06/11/2026 08:30 06/11/2026 08:30 Breakfast Europe/Madrid

08:30 - 16:00
Show Floor Open
Thursday, June 11
Add to calendar 06/11/2026 08:30 06/11/2026 08:30 Show Floor Open Europe/Madrid

09:00 - 09:40
From Data to Devotion: Building True Loyalty
Thursday, June 11
Track 2
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 From Data to Devotion: Building True Loyalty Track 2 Europe/Madrid

Authentic Consumer Connections
09:00 - 09:40
Marketplaces as Growth Engines: Being, Building, Leveraging
Thursday, June 11
Track 4
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 Marketplaces as Growth Engines: Being, Building, Leveraging Track 4 Europe/Madrid

Growth Models & Markets
09:00 - 09:40
New Routes to Discovery: Where Entertainment, Content, and Commerce Collide
Thursday, June 11
Track 3
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 New Routes to Discovery: Where Entertainment, Content, and Commerce Collide Track 3 Europe/Madrid

Capturing Consumer Attention
09:00 - 09:40
Tackling Tech’s Top Challenges: Cyber, AI, and Unified Commerce
Thursday, June 11
Track 1
Add to calendar 06/11/2026 09:00 06/11/2026 09:00 Tackling Tech’s Top Challenges: Cyber, AI, and Unified Commerce Track 1 Europe/Madrid

Unlocking Tech Innovation
09:50 - 10:30
AI Tools Fuelling Marketing ROI
Thursday, June 11
Track 3
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 AI Tools Fuelling Marketing ROI Track 3 Europe/Madrid

Capturing Consumer Attention
09:50 - 10:30
Going 'Glocal': Global Ambition, Local Execution
Thursday, June 11
Track 4
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 Going 'Glocal': Global Ambition, Local Execution Track 4 Europe/Madrid

Growth Models & Markets
Speaker

Ashley Kechter

Global President

Vuori

09:50 - 10:30
Not Another Collab: Crafting Impactful Partnerships
Thursday, June 11
Track 2
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 Not Another Collab: Crafting Impactful Partnerships Track 2 Europe/Madrid

Authentic Consumer Connections
Speakers

Filippo Zuffada

Head of International & Global Hardlines, Consumer Products

Netflix

Karen Owen

Chief Growth Officer, European & Pacific Developed Markets

Kraft Heinz

09:50 - 10:30
The Tech Companies Driving Industry Innovation
Thursday, June 11
Track 1
Add to calendar 06/11/2026 09:50 06/11/2026 09:50 The Tech Companies Driving Industry Innovation Track 1 Europe/Madrid

Unlocking Tech Innovation
10:30 - 12:00
Networking Break
Thursday, June 11
Add to calendar 06/11/2026 10:30 06/11/2026 10:30 Networking Break Europe/Madrid

10:40 - 10:50
Welcome Back Remarks
Thursday, June 11
Add to calendar 06/11/2026 10:40 06/11/2026 10:40 Welcome Back Remarks Europe/Madrid

10:50 - 11:50
Keynote Sessions
Thursday, June 11
Add to calendar 06/11/2026 10:50 06/11/2026 10:50 Keynote Sessions Europe/Madrid

12:00 - 14:00
Lunch
Thursday, June 11
Add to calendar 06/11/2026 12:00 06/11/2026 12:00 Lunch Europe/Madrid

13:15 - 14:05
Tabletalks
Thursday, June 11
Add to calendar 06/11/2026 13:15 06/11/2026 13:15 Tabletalks Europe/Madrid

14:15 - 14:55
Operating Models for Innovation
Thursday, June 11
Track 1
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 Operating Models for Innovation Track 1 Europe/Madrid

Unlocking Tech Innovation & Key Takeaways
Speakers

Farzin Saber

Global VP, Digital Project Office

IKEA Group

Orr Hameiri

Global Technology Innovation Director

Procter & Gamble

14:15 - 14:55
Quick Commerce in Grocery and Beyond: Convenience That Fuels Growth
Thursday, June 11
Track 4
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 Quick Commerce in Grocery and Beyond: Convenience That Fuels Growth Track 4 Europe/Madrid

Growth Models & Markets
Speaker

Vineta Bajaj

Group Chief Financial Officer

Holland & Barrett

14:15 - 14:55
The Channel Playbook: Optimising Platform, Purpose, and Profit
Thursday, June 11
Track 2
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 The Channel Playbook: Optimising Platform, Purpose, and Profit Track 2 Europe/Madrid

Digital Commerce Growth
Speakers

Brian Buckley

VP, Digital Growth

Carlsberg Group

Diego Baronchelli

Director, DTC - EMEA

Salomon

14:15 - 14:55
What the Next Generation Wants you to Know
Thursday, June 11
Track 3
Add to calendar 06/11/2026 14:15 06/11/2026 14:15 What the Next Generation Wants you to Know Track 3 Europe/Madrid

The Future of Marketing
15:05 - 15:45
Purpose Meets Profit: The Business Case for Recommerce
Thursday, June 11
Track 4
Add to calendar 06/11/2026 15:05 06/11/2026 15:05 Purpose Meets Profit: The Business Case for Recommerce Track 4 Europe/Madrid

Growth Models & Markets
15:05 - 15:45
Reimagining the Agency of the Future
Thursday, June 11
Track 3
Add to calendar 06/11/2026 15:05 06/11/2026 15:05 Reimagining the Agency of the Future Track 3 Europe/Madrid

The Future of Marketing
15:05 - 15:45
Shoptalk Europe 2026 Key Takeaways
Thursday, June 11
Track 1
Add to calendar 06/11/2026 15:05 06/11/2026 15:05 Shoptalk Europe 2026 Key Takeaways Track 1 Europe/Madrid

Unlocking Tech Innovation & Key Takeaways

 

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Shoptalk Europe → Jun 9-11, 2026
Groceryshop → Sep 22-24, 2026
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