Think Like an Agency, Grow as a Retailer

Retail media success demands a new mindset - one that goes beyond traditional retail thinking to embrace data-driven decisions, creative approaches, commercial discipline, and agency-style collaboration with brand advertisers. In this panel, leading retail media networks share how they are reshaping roles, processes, and partnerships to reflect the hallmarks of agency thinking: planning with clients, acting with agility, and delivering measurable impact. They’ll discuss the new ways of working required to build profitable, scalable networks, the role of AI in creative and personalisation, and the lessons retailers can learn from those already setting the standard.

Wednesday 10 June 09:00 - 09:40 Track 3