Think Like an Agency, Grow as a Retailer

Retail media success demands a new mindset - one that goes beyond traditional retail thinking to embrace data-driven decisions, creative approaches, commercial discipline, and agency-style collaboration with brand advertisers. In this panel, leading retail media networks share how they are reshaping roles, processes, and partnerships to reflect the hallmarks of agency thinking: planning with clients, acting with agility, and delivering measurable impact. They’ll discuss the new ways of working required to build profitable, scalable networks - and the lessons retailers can learn from those already setting the standard.