Getting Seen in the Age of AI Search

With up to 58% of consumers replacing traditional search engines with generative AI tools for product discovery, these platforms have become a critical channel. Yet they remain a black box: retailers and consumer brands don’t fully know what powers the recommendations. To stay visible, they’re testing new strategies - from earned media and PR to influencer partnerships, optimised product data pages and agent-friendly content. The shift from SEO to GEO is well underway. This panel highlights the practical steps forward-looking retailers and consumer brands are taking to maintain - and grow - visibility in this new landscape.

Wednesday 10 June 09:50 - 10:30 Track 1