Diego Baronchelli

Director, DTC - EMEA Salomon

Diego Baronchelli is a creative retail and brand leader, currently serving as EMEA Direct to Consumer Director at Salomon where he is focused on shaping the brand’s global retail strategy. With a career spanning Switzerland, Germany, and France, and leadership roles at Vans, The North Face, Inter IKEA, and Adidas, he brings deep international expertise in consumer engagement, brand elevation, and retail innovation. Diego is passionate about sportstyle, storytelling, and exceeding consumer expectations. He turns insights into action through data, creativity, and execution, working at the intersection of performance, culture, and digital. Outside of work, Diego finds inspiration in the outdoors, spending time running and skiing with his family. His leadership is grounded in authenticity, curiosity, and a drive to push boundaries