Building a Data-Enabled Business for AI-Readiness

In the race to embrace AI, too many organisations are running before they can walk with data. To unlock AI’s true potential, retailers and consumer brands must first get the fundamentals right across people, process, and technology. This session begins with three short presentations outlining practical frameworks for becoming truly data-enabled - from culture and training to governance, guardrails and infrastructure. The speakers will then come together for a dynamic discussion on how they’re applying these principles to create value across the business and build a foundation for sustainable AI success.


Tuesday 09 June 16:15 - 16:55 Track 1

Add to calendar 06/09/2026 16:15 06/09/2026 16:55 Building a Data-Enabled Business for AI-Readiness Track 1 Europe/Madrid
Share

Speakers

Sascha Mager

Chief Data & AI Officer, MediaMarktSaturn