Danson Huang

Global VP, Omnichannel & Digital Commerce Diageo

Danson Huang is the Global Vice President of Omnichannel & Digital Commerce at Diageo, where he leads the transformation of the company’s global B2C digital landscape across pure-play, e-grocery, quick-commerce and e-specialist channels, as well as D2C platforms, brand websites, and broader digital ecosystems. His remit contributes to a business target of over $600m in net sales value, with more than 45% digital influence across Diageo’s portfolio.

With over 20 years of experience in digital transformation and connected commerce, Danson brings a rare blend of entrepreneurial and corporate leadership. He spent a decade as an entrepreneur in China’s digital sector before joining Mars Petcare, where he held senior digital commerce and innovation roles across China, Singapore, the United States and France. His work included building regional digital hubs, scaling e-commerce capabilities across multiple markets, and leading global D2C and new business initiatives.

Danson is recognised for his strategic approach to omnichannel growth, MACH-enabled transformation, and the integration of technology, data and consumer experience to unlock sustainable commercial impact.