Speakers

David Schröder

Co-CEO Zalando

David is the co-CEO of Zalando. Alongside co-founder and co-CEO, Robert Genz, David is co-responsible for the group’s strategy and growth. David bring his unique combination of experience to building and scaling Zalando’s B2B capabilities, in particular, having joined the Zalando senior management team in 2010 and serving as chief financial officer from 2019 to 2022, and then chief operating officer from 2022 until 2024.

Bernard Osta

CEO Vestiaire Collective

Bernard is the CEO of Vestiaire Collective, Europe’s leading platform for pre-loved luxury fashion. Appointed CEO in October 2025 to drive the group’s next phase of growth, Bernard joined the business in 2021 as chief strategy officer before progressing to chief financial officer in 2023. Prior to joining Vestiaire, he spent 15-years in investment banking.

Nadine Graf

President, EMEA, UK&I & Emerging Markets The Estée Lauder Companies

Nadine is the president of EMEA, UK & Ireland and emerging markets at The Estée Lauder Companies. She leads the regional strategy for the business across 16 affiliates and over 80 countries and territories – looking after brands including Estee Lauder, Clinique, Mac, Bobbi Brown and more. With over 20 years of experience in the beauty industry, Nadine is passionate about fostering creativity and innovation to implement future-facing, high-growth business models.
 

Peter Wood

CEO AllSaints

Peter is CEO of AllSaints. He joined as chief financial officer in 2010, and in his first full year as chief executive, delivered the best financial results in the company's history. In 2020 he also became chief executive of John Varvatos. He is a qualified chartered accountant and serves on the board of the British Retail Consortium as a non-Executive director and chairman of their Audit and Risk Committee.

Marcella Wartenbergh

CEO AWWG

Marcella is the CEO of AWWG, which includes brands such as Pepe Jeans, Hackett and Façonnable. Since joining in 2019, AWWG has embarked on a new era, with a new product and consumer strategy which has led to improved sales and performance across the brands’ key global markets. Before joining AWWG, Marcella held various senior positions within PVH Group, including president of brand management, Calvin Klein Europe, and chief merchandising and global licensing officer for Calvin Klein.

Bastian Siebers

CEO flaconi

Bastian is the CEO of flaconi, the DACH region’s leading online shop for beauty and perfume. Since joining in 2022, he has driven a significant growth trajectory, taking the brand first to profitability and then onto year-on-year double-digit profitable growth – spearheaded by rapid international expansion.

Ashley Kechter

Global President Vuori

Ashley is the global president for Vuori. Reporting to the CEO and founder, she is responsible for the brand’s global business strategy and driving retail, ecommerce, and wholesale growth internationally and domestically. Before joining the fast-growth athleisure brand, Ashley served as global president at Fabletics, as well as chief business officer and general manager at Banana Republic.

Daniel Gomez

CEO PANGAIA

Alexis Rollier

Global Chief Operating Officer SEPHORA

Julia Bösch

Executive Chair & Founder Lookiero Outfittery Group

Julia Bösch is the executive chair of the Lookiero Outfittery Group, Europe’s leading online personal shopping platform. A pioneer in curated fashion services, she co-founded Outfittery and has scaled the business through more than €50 million in funding, shaping the future of personalised retail in Europe.

Dimas Gimeno

Founding Partner & President WOW Concept

Dimas is the president of WOW Concept, a multibrand retailer with two flagship stores in Madrid. He is also the president of Kapita, an investment firm that focuses on technology and innovation in retail. Previously, Dimas was the president & CEO of Spanish retail giant El Corte Inglés.

David Wilkinson

Executive Director Steen & Strøm

An experienced retail executive with a track record of successful leadership and turnaround in blue-chip retail groups in the UK, Europe, MENA, Russia. David has served Harrods, Selfridges & Co, Kurt Geiger Ltd, Salam Studio & Stores (MENA ) and Au Pont Rouge (RU) in various board capacities. For the past 6 years David has created and implemented the strategy for the reimagination of Steen & Strøm department store Oslo.

Philipp Andrée

Chief Commercial Officer DOUGLAS Group

Philipp is the chief commercial officer at DOUGLAS Group, Europe's largest omnichannel beauty retailer. With expertise in digital, marketing, retail media, omnichannel and more, he is steering the company through a transformative strategy that unites online and offline channels into a seamless, customer-first experience.

Katie Reeves

Chief Commercial Officer COS

Katie is the global chief commercial officer at COS. In this role, she is responsible for driving the brand's global growth, in-store and online, via D2C and wholesale. Prior to the role, Katie served as Managing Director for North America for 4 years.

Sascha Mager

Chief Data & AI Officer MediaMarktSaturn

Sacha is chief data and AI officer and a member of the executive committee at MediaMarktSaturn Retail Group. In this role, he spearheads a brand-new centralised function focused on driving data enablement to enhance AI adoption and innovation. Prior to this new role, he served as CEO for MediaMarktSaturn Germany for three-years, having been chief digital officer for the retail group previously.

Marlies Hersbach

Chief Online & Customer Officer MANGO

Marlies is the chief online and customer officer at MANGO, leading and executing the company's online business strategy. She joined Mango in 2020 as international retail director for western Europe and prior to Mango she was CEO at Kiabi Russia.

Fiona Tan

Chief Technology Officer Wayfair

Lana Sanleandro

Global Chief Marketing Officer, Shark SharkNinja

Lana is the global chief marketing officer for Shark at SharkNinja. Lana is responsible for driving brand and revenue growth through marketing innovation. She previously held senior positions at Canon, Samsung and Amazon.

Pedro Esquivias

Chief Customer Officer Tendam

Karen Owen

Chief Growth Officer, European & Pacific Developed Markets Kraft Heinz

A marketeer at heart, Karen’s journey to brand building began almost three decades ago when a deep curiosity for consumer behavior took root. This desire to connect with people through moments that matter, teamed with strong business acumen, has led Karen to a number of senior sales and marketing roles in locations across Europe and Asia. Today, Karen oversees innovation, marketing and brand strategy for Kraft Heinz’ European and Pacific Developed Markets, united by the company’s crown jewel, Heinz - a global brand icon with roots in Karen’s hometown of Wigan where her love for the billion-dollar brand began. A seasoned CPG executive with a passion for building high performing teams, Karen has a track record of spearheading innovation and creativity to drive top and bottom-line growth for global brands like LIPTON Teas and Infusions, where she served as Chief Marketing Officer prior to joining Kraft Heinz. Karen has also held leadership roles at Diageo, Coty Beauty and P&G. Based in Amsterdam, Karen is the proud parent of two daughters and enjoys exploring new cultures and countries through food. But when it comes to her favorite; French Fries – it has to be Heinz.

David Clark

Chief Customer Officer Frasers Group

David is the chief customer officer at Frasers Group. Prior to assuming this role in early 2024, David was the Group Digital Director, where he held full P&L responsibility for the digital businesses across the group’s extensive portfolio of brands, as well as owning the group’s digital transformation agenda. David's 20+ year career also includes roles at Selfridges, ASOS and Zalando.

Thea Mathias

VP, General Manager - International Our Place

Vineta Bajaj

Group Chief Financial Officer Holland & Barrett

Thibault Hennion

Chief Operations Officer Unlimitail (Carrefour & Publicis Groupe)

Thibault is the chief operating officer for Unlimitail – the joint retail media venture between Carrefour and Publicis Groupe. In this role, he is responsible for accelerating capabilities and expansion, and strengthening brand partnerships. Prior to joining Unlimitail, Thibault led international operations at Epsilon and was chief of staff to the CEO of Publicis Groupe – bringing a unique agency and technology background to retail.

Romain Roulleau

Group Digital & Ecommerce Director Kingfisher

Romain is the digital and ecommerce director at Kingfisher. In this role, he is responsible for all digital and ecommerce activities at a group-level and across all banners including B&Q, Screwfix, Brico Depot, Castorama and Koçtaş. Reporting to the CEO, Romain’s scope includes marketplace, retail media, innovation and omnichannel transformation.

Mark Elkins

General Manager, Global Ecommerce L'Oreal

Mark is the general manager for global ecommerce at L’Oreal. In this role, he leads the strategic vision and delivery of L’Oreal’s advanced digital commerce capabilities on a global scale. Mark specialises in combining design thinking, digital technology and business innovation to improve consumers’ lives. A former McKinsey & Co. partner, Mark spent 11-years at Coca-Cola European Partners and Enterprises in a range of sales, marketing and strategy roles.

Sarah Clark

SVP, EMEA lululemon

Sarah is senior vice president of EMEA at lululemon. In this role, she is responsible for the brand’s strategic growth and development in the region, online, in-store and through franchise partners. Sarah plays a key role in the rollout of new and revamped store formats across Europe, Middle East and Asia, ensuring local community connection blended with global brand familiarity.

Shaoming Yang

SVP DingDongFresh

Marlies Gebetsberger

SVP, Head of Personal Health - Western Europe Philips

Farzin Saber

Global VP, Digital Project Office IKEA Retail (Ingka Group)

Farzin is the global vice president for IKEA’s digital project office. In this role, Farzin and his team are responsible for a global project portfolio of both business and IT transformation programs. Previously Farzin served as a management consultant at Deloitte, EY and Accenture in the Nordics, published multiple articles on supply chain digitisation and delivered a TEDx talk at Lund University.

Mirjam Schuele

SVP, Marketing KARL LAGERFELD

Danson Huang

Global VP, Omnichannel & Digital Commerce Diageo

Danson is the global vice president of omnichannel and digital commerce at Diageo, responsible for scaling the company’s D2C and B2C digital presence and driving digital influence across its global business. Prior to Diageo, he co-founded a leading Q-Comm company in China before holding senior roles at Mars Petcare, where he led digital innovation, commerce, and M&A initiatives across Asia, Europe, and North America.

Alexandra von der Grün

VP, Retail & Franchise - Europe Adidas

Alexandra is the vice president, retail and franchise for Europe at adidas, where she sits on the brand’s European Senior Leadership Team and leads the evolution of its owned and partner-operated network. Since stepping into the role in 2023, she has overseen the expansion and optimisation of adidas’ physical footprint across the region - shaping permanent and temporary acvtivations and pop-up stores that balance brand storytelling, operational excellence, and a consumer-first approach.

Brian Buckley

VP, Digital Growth Carlsberg Group

Brian is the vice president of digital growth at Carlsberg. In this role, he spearheads initiatives in global ecommerce, sales technology and execution, and go-to-market strategy. Reporting to the chief strategy and commercial officer, Brian leads a significant digital transformation program designed to elevate frontline operators to become data-driven and technology-enabled, and to better serve customers.

Amy Bi

Global VP, Brand DECIEM (The Ordinary, NIOD & Avestan)

Helena Bukowski

SVP, Marketing KICKS

Tash Whitmey

Managing Director, Tesco Media & Insight Platform Tesco

Tash is managing director of Tesco Media and Insight Platform, a partnership between Tesco and dunnhumby. Previously, she spent six years at Tesco, driving the Clubcard transformation and leading its personalised rewards programme. With 18 years at Havas and recognition in the DataIQ 100 and Campaign’s A-List, she is a seasoned industry leader shaping the future of retail media.         

Stefanie Schmid-Knappe

Managing Director, Logistics & Supply Chain MediaMarktSaturn

Stefanie is the managing director for logistics and supply chain at MediaMarktSaturn. In this role, she leads one of the most complex supply chain transformations in Europe, bringing the traditional supply chain networks of MediaMarkt and Saturn into one unified ecosystem. Redesigning the network structurally, technologically and culturally, Stefanie is enabling scalable, customer-centric supply chain performance.

Chris Conway

Managing Director, Q-Commerce & New Ventures & CEO, Peckish Co-op

Chris is ecommerce director, managing director for quick commerce and new ventures, and CEO of Peckish - Co-op's quick commerce marketplace for independent retailers. Reporting to the CEO, he is responsible for the digital transformation, innovation and growth of the £8 billion Co-op food business. He built the Coop’s ecommerce business from scratch, and pioneered innovations such as robot deliveries, taxi trials, using digital technology to drive efficiencies for customers and colleagues, and new store formats like Co-op On The Go.    

Kirsten Andersson

Managing Director, Platform & Marketplaces IKEA Retail (Ingka Group)

Kirsten is the managing director for platform and marketplaces at IKEA Retail (Ingka Group). In this role, she leads the development of IKEA's new platform and marketplace strategy, strengthening the brand's commitment to affordability, accessibility, and sustainability. She has been with the business for over 15-years, holding numerous global transformation and innovation roles across the business.

Charina Lumley

Managing Director, Marketing Solutions DOUGLAS Group

Filippo Zuffada

Head of International & Global Hardlines, Consumer Products Netflix

Filippo is the head of international, consumer products at Netflix, as well as the global hardlines verticals. In this role, he leads the international expansion of Netflix’s consumer products business – driving fandom, deepening consumer engagement, and unlocking new revenue streams through strategic brand extensions and global partnerships. He previously ran the EMEA business for consumer products, where he scaled to 131 countries and defined the strategic roadmap for the region.

Dan Rubel

Brand & Marketing Director Currys

Orr Hameiri

Global Technology Innovation Director Procter & Gamble

Orr is the global tech innovation director at P&G. In this role, he partners with top entrepreneurs, VCs, and researchers worldwide to actively promote, effective, strategic, and commercial partnerships between best-in-class startups and P&G business units. Orr has over 15-years of experience in various strategic, technical and financial roles at organisations such as Nestle and Deloitte.

Jade Sharpe

Head of Loyalty Marks & Spencer

Xavier Rebés

Digital, Innovation & Transformation Executive Director TOUS Jewelry

Emma Lindahl

Head of ICAx ICA Gruppen

Emma leads ICAx, the innovation hub of ICA Gruppen, where she integrates design, technology, and business strategy to drive impactful innovation. Her diverse background spans research, product leadership, and mentoring.       

Diego Baronchelli

Director, DTC - EMEA Salomon

Diego Baronchelli is a creative retail and brand leader, currently serving as EMEA Direct to Consumer Director at Salomon where he is focused on shaping the brand’s global retail strategy. With a career spanning Switzerland, Germany, and France, and leadership roles at Vans, The North Face, Inter IKEA, and Adidas, he brings deep international expertise in consumer engagement, brand elevation, and retail innovation. Diego is passionate about sportstyle, storytelling, and exceeding consumer expectations. He turns insights into action through data, creativity, and execution, working at the intersection of performance, culture, and digital. Outside of work, Diego finds inspiration in the outdoors, spending time running and skiing with his family. His leadership is grounded in authenticity, curiosity, and a drive to push boundaries

Rudolf Schneider

Director, Europe Advertising Amazon

Rudolf is director of advertising for Europe at Amazon where he leads a sales team of retail media experts to empower brands through innovative data-driven strategies. He has over 25 years’ experience in marketing and sales across digital, telco, and media industries.

Ana Afán

Global Retail Media Director The Coca-Cola Company

Tom Langley

Head of Personalisation & Retail Media John Lewis & Partners

Baz Saidieh

Managing Partner, Ibex & Global Partner Antler VC

Baz is a global partner at Antler, a venture capital firm and one of the world’s most active early-stage investors and managing partner for Ibex – the firm’s innovation hub. Based in London, Baz focuses on building impactful innovation models to drive corporate-startup relationships.

Angela Farrugia

Founder Brand x Society

Angela is the founder of Brand x Society, advising businesses in strategic growth. She works closely with leading designers and the British Fashion Council in the development of partnerships and collaborations, and was awarded an MBE in the King’s Birthday Honours List 2024 for services to international business development and licensing.

Amaryllis Liampoti

Managing Director & Partner, Global Head of Growth BCG X

Amaryllis is a managing director and partner at BCG X, Boston Consulting Group’s tech build and design unit. She leads global growth initiatives, helping businesses accelerate performance through AI-enhanced, data-driven marketing, and digital transformation strategies.

Adgild Hop

Partner, European Retail Market Lead Deloitte

Adgild is a partner at Deloitte, the retail market lead for North South Europe and co-lead for grocery globally. In his role, he is responsible for helping clients navigate big shifts in consumer engagement, unified commerce, fulfilment, supply chain and emerging business models.

Michelle Evans

Global Lead, Retail Insights Euromonitor International

Michelle is the global lead of retail and digital consumer insights at Euromonitor. Through her research on digital transformation, ecommerce and tech innovation, Michelle provides insights into where and how consumers shop, as well as the evolving path to purchase.

Achim Berg

Founder & Managing Director FashionSIGHTS

Antoine Nussenbaum

Co-Founder & Investor Felix Capital

Antoine Nussenbaum is a co-founder and partner at Felix Capital, a venture firm investing at the intersection of creativity and technology with a focus on digital lifestyle. Since founding Felix in 2015, he has backed companies such as Farfetch, Oatly, Peloton and Mirakl, and sits on the boards of TravelPerk, Papier, Lick, Unmind and others. He previously worked in M&A and private equity at ABN AMRO and Atlas Global, and lectures on venture capital at ESCP and Paris Dauphine.

David Mannheim

Founder & CEO Made With Intent

Darren Keen

CEO, International Markets Mars United Commerce

Darren is the CEO of International Markets at Mars United Commerce. In this role, Darren and his team are focused on expanding the agency’s operations and opportunities across Europe, Canada, Asia-Pacific and Latin America. Darren founded the London office in 2010, growing it to become a market leader in retail media consulting across the U.K. and then Europe.

Holden Bale

Global Chief Strategy Officer Merkle

Holden leads global strategy as well as the commerce and experience teams for Merkle, dentsu’s experience and digital transformation consultancy. His teams work on initiatives ranging from new growth and digital business transformation to innovation in customer experience, CRM and loyalty, and ecommerce.

Anne Mezzenga

Co-CEO Omni Talk

Anne is the co-CEO of Omni Talk, one of the fastest-growing media outlets in retail. Prior to starting Omni Talk, Anne was an executive at Target leading several innovation projects including their "Store Of The Future".

Chris Walton

Co-CEO Omni Talk

Chris is the co-CEO at Omni Talk, one of the fastest-growing media outlets covering retail. Chris is also a senior contributor for Forbes and a former vice president of innovation at Target.

Helen Merriott

SVP, Consumer Prdoucts - EMEA & APAC Publicis Sapient

Helen is the senior vice president for consumer products in EMEA and APAC for Publicis Sapient. In her role, she helps organisations to get to their future, digitally-enabled state by fusing strategy, consulting and customer experience. Prior to joining the company in 2023, Helen held senior roles at Google, EY and Accenture.

Deann Evans

Managing Director, EMEA Shopify

Tobias Maria Günter

Partner - Head of Retail Simon-Kucher & Partners

Jordan Berke

Founder & CEO TOMORROW

Jordan is the founder and chief executive of Tomorrow Retail Consulting, a digital retail advisory firm whose clients include leading retailers across North America, Asia and Africa. With over 20 years of digital, retail and marketing experience, Jordan previously led Walmart’s ecommerce and in-store digital efforts in China.

Gemma Spence

CEO, VML Marketplace WPP Group

Gemma Spence is a recognised global commerce leader with over 15 years’ experience operating at the intersection of sales, marketing, technology, and retail. Her career spans client-side, retail, and agency leadership roles, with a consistent focus on building growth models that reflect how commerce actually works today — across platforms, algorithms, and consumer decision-making.
Gemma is CEO of VML / WPP’s Luxembourg business and leads WPP’s Amazon and Marketplace Centre of Excellence, supporting brands and teams across EMEA and globally. She works with over 1,800 commerce specialists to deliver integrated, performance-led commerce strategies — from discovery and consideration through to conversion and lifetime value. She is also a driving force behind the evolution of WPP’s commerce capabilities, including Commerce Studio and next-generation AI-led tools designed to optimise content performance, visibility, and operational efficiency at scale.
Previously, Gemma was Chief Commerce Officer at PHD (Omnicom Media Group), where she founded Transact, a global eCommerce consultancy. Her work has spanned FMCG, beauty, automotive, and consumer electronics, including hands-on leadership of in-house eCommerce operations for some of the world’s largest brands.
Gemma is widely recognised for shaping how the industry thinks about modern commerce. She has been named one of CIO Magazine’s 20 Businesswomen to Watch, Management Today’s 35 Women Under 35, Mediatel’s Future Media Leader, and was honoured by Aviva’s Women of the Future. As a contributing editor to WARC and Econsultancy, she regularly writes on the future of digital commerce, visibility, AI-driven discovery, and the changing role of marketing in automated environments.
She holds an Executive MBA with Distinction from the University of Oxford and is currently pursuing a PhD in Marketing Science, focused on how AI, recommendation systems, and signal-based decisioning are reshaping brand growth.