Shoptalk Europe 2026 is where AI and human ingenuity take centre stage
As retail is transformed by AI and automation, retailers and consumer brands must embrace technology without losing the human authenticity that builds lasting emotional connection to their customers.
The winners will balance human and machine with art and science to unlock the next wave of growth.
Our 2026 agenda goes further than ever: practical insights for today, a clear strategy for tomorrow, and a bold view of what’s next.
This year, we focus on six key agenda themes:
AI is reshaping how consumers discover, shop and engage, and how businesses operate and scale. As agentic commerce and generative AI redefine digital experiences in a GEO-driven world, data, tech and content strategies must evolve fast.
Across operations, supply chain, ecommerce, CX and marketing, we’ll explore real-world impact, what’s coming next, and how leaders are building intelligence-powered organisations.
Stores are where brands come alive - cultural spaces that create emotion and community in ways digital shopping cannot. Today’s leading retailers are transforming stores into loyalty-driving destinations and high-performing operational hubs, fuelled by empowered associates and smart technology.
From pop-ups to flagships, discover how physical retail is becoming a powerful collision of commerce, culture and connection.
Discovery is changing at unprecedented speed. In a world of fleeting attention and instant decisions, brands must rethink how and where they win.
Our dedicated Marketing & Media stage delivers tailored insights into the forces reshaping attention and demand. Explore retail media, social commerce, next-gen discovery platforms and AI-powered marketing alongside the retailers, brands, tech and media redefining modern marketing.
Connection today is built on authenticity, trust and cultural relevance. Brands that live their values win loyalty. In tougher times, the strongest players combine creativity with data - using AI and automation with discipline while maintaining emotional impact.
Hear how leading retailers and consumer brands are driving growth through powerful collaborations, cultural moments and campaigns that go beyond reach.
With margins tight and competition fierce, profitable growth demands sharper customer focus. We’ll explore three essential levers: geographic expansion, new business models and channel optimisation.
From international opportunities, quick commerce and recommerce to D2C, wholesale and marketplaces - discover how leaders are maximising profitability across every channel.
Exceptional retail is built on leadership, clarity and execution, but AI is reshaping the rules.
We’ll examine how organisations are redesigning roles, skills and structures to align human talent with automation and intelligence. And we’ll uncover how forward-thinking retailers innovate with purpose, scale what works and build the resilience needed for what’s next.
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