Agenda Themes

Shoptalk Europe 2026 is where AI and human ingenuity take centre stage. 

With retail increasingly shaped by artificial intelligence and automation, retailers and consumer brands must embrace these technological developments while preserving their uniquely human authenticity to ensure deep and emotional connections with their consumers.  

Harmonising these polarities - of human and machine; art and science; transaction and relationship - will unlock new innovations and greater growth opportunities for those who are successful. 

Against this backdrop, the Shoptalk Europe 2026 agenda will dive deeper than ever, equipping you with tactical insights for action now, a strategic blueprint for where to go next and a vision of the future that lies ahead.  

This year, our agenda will explore six key themes.