Unified Commerce in Action: Frameworks for Seamless Retail

In this session, a leading digital-native retailer shares how it is expanding beyond pure-play ecommerce into a unified model that now includes physical stores as a strategic growth lever. Built without legacy constraints, this evolution connects digital and physical around one customer journey. This conversation will dive into the strategic foundations behind the shift - from connected data, analytics, and a modern tech stack to the organisational clarity required to execute seamlessly - and how intentional decisions around store formats, locations, and experience can turn physical retail into a competitive advantage.

Wednesday 10 June 09:20 - 09:40 Track 2