Martin Barthel

Managing Director & Partner BCG

Martin Barthel is a member of BCG X, Boston Consulting Group’s tech build and design business unit. He leads the growth, ventures, and design teams in Paris with a mission to invent, build, and scale digital-centric businesses, products, and services.

Martin is also a core member of CX for Growth, a BCG X domain dedicated to creating world-class end-to-end customer journeys to boost top-line growth. In addition, he is a core member of BCG's Consumer, and Marketing, Sales & Pricing practices and leads the fashion and luxury team within BCG X in Europe.

Martin brings more than 20 years of experience in building and scaling consumer-centric business models, both in Tech (Meta, eBay) and luxury goods companies (Chanel, Gucci). He has worked across Europe (Germany, UK, France) and in the US (Silicon Valley).