Karen Owen

Chief Growth Officer, European & Pacific Developed Markets Kraft Heinz

A marketeer at heart, Karen’s journey to brand building began almost three decades ago when a deep curiosity for consumer behavior took root. This desire to connect with people through moments that matter, teamed with strong business acumen, has led Karen to a number of senior sales and marketing roles in locations across Europe and Asia. Today, Karen oversees innovation, marketing and brand strategy for Kraft Heinz’ European and Pacific Developed Markets, united by the company’s crown jewel, Heinz - a global brand icon with roots in Karen’s hometown of Wigan where her love for the billion-dollar brand began. A seasoned CPG executive with a passion for building high performing teams, Karen has a track record of spearheading innovation and creativity to drive top and bottom-line growth for global brands like LIPTON Teas and Infusions, where she served as Chief Marketing Officer prior to joining Kraft Heinz. Karen has also held leadership roles at Diageo, Coty Beauty and P&G. Based in Amsterdam, Karen is the proud parent of two daughters and enjoys exploring new cultures and countries through food. But when it comes to her favorite; French Fries – it has to be Heinz.