Decoding Europe’s Shifting Consumer Priorities

Following our opener on Europe’s economic outlook, this session unpacks how those forces are reshaping what consumers really value. With consumer confidence wavering, shoppers are becoming more cost-conscious yet still demand convenience and memorable experiences. Add in the rise of new technologies and seismic shifts in search and discovery, and the result is a consumer landscape in flux. This session showcases two brand-new research studies to reveal what truly matters to today’s and tomorrow’s European consumers, and how retailers and consumer brands can respond.