Paula Bobbett

Chief Data & Digital Officer Boots

Paula Bobbett is a senior executive with extensive experience across four key pillars of modern retail: commercial, digital, strategy, and data. Currently serving as Chief Data and Digital Officer at Boots, Paula leads omnichannel digital customer experience and drives large-scale digital transformation initiatives in retail and healthcare. Her career is marked by a proven ability to influence at board level, implement change, and deliver material business growth.

Prior to joining Boots UK, Paula was interim E-Comm director at Dixons Carphone. She has held senior analytics and customer insight roles at a variety of companies including Avon and Debenhams, as well as roles at British Airways and Vanguard Strategy.