New Routes to Discovery: Where Entertainment, Content, and Commerce Collide

The next era of product discovery isn’t happening on shelves - it’s happening across entertainment and social platforms. These channels are creating new opportunities for retailers and consumer brands to reach consumers through creative content, strategic partnerships, and insight-driven targeting. In this talk show, industry leaders explore how discovery is being redefined through the collision of entertainment, content, and commerce. Hear how they’re crafting stories that capture attention, collaborating with platforms to drive relevance, and turning discovery into the first step of conversion.