New Routes to Discovery: Where Entertainment, Content, and Commerce Collide
The next era of product discovery isn’t happening on shelves - it’s happening across entertainment and social platforms. These channels are creating new opportunities for retailers and consumer brands to reach consumers through creative content, strategic partnerships, and insight-driven targeting. In this talk show, industry leaders explore how discovery is being redefined through the collision of entertainment, content, and commerce. Hear how they’re crafting stories that capture attention, collaborating with platforms to drive relevance, and turning discovery into the first step of conversion.
Thursday 11 June 09:00 - 09:40 The Canopy Stage
Capturing Consumer Attention
Moderator
Chief Client Officer, Born Social
Speakers
VP, Southern Europe & UK&I, Pinterest
General Manager, Global Head of Ecommerce Strategic Partnerships, TikTok Shop
Managing Director, UK, EMEA & Australia, Reddit
