Brand Storytelling: Messaging that Moves

Every brand tells a story - but not every story sells. In an era of endless channels and emerging platforms, the challenge is crafting narratives that feel authentic, culturally relevant, and commercially effective. This talk show brings together leading brand and marketing leaders to explore how storytelling is evolving for new media, and how to build messaging that resonates across fragmented audiences. From building trust to sparking action, learn what it takes to create stories that consumers buy into - and buy from.

Wednesday 10 June 16:15 - 16:55 Track 3