Bianca Sing

General Manager, Global Head of Ecommerce Strategic Partnerships TikTok Shop

Bianca Sing leads Global Strategic Brand Partnerships at TikTok Shop, where she collaborates with some of the world’s most influential enterprise brands to scale their businesses through discovery commerce. Her team partners with global leaders including L’Oréal, adidas, Apple, Procter & Gamble, Unilever, LVMH, SharkNinja - helping them unlock long-term growth and connect with customers where they are: on TikTok.

Bianca focuses on enabling brands to harness TikTok Shop’s discovery-first model, where engaging, shoppable videos and live streams inspire communities to discover and instantly purchase trending products. Her work involves close cross-functional collaboration to co-create solutions for complex global organisations, guiding them through the unique opportunities presented by discovery commerce.

Having lived and worked across Asia, Europe, and the United States, Bianca brings a truly global perspective to brand building and succeeding in digital commerce.