Charina Lumley

Managing Director, Marketing Solutions DOUGLAS Group

Charina is the Managing Director of Retail Media for the European Retail Media Business at DOUGLAS, which operates under the name DOUGLAS Marketing Solutions. She operates at the intersection of beauty, health, wellness, and digital commerce, helping brands grow in modern retail environments through the combination of storytelling, community, and data-driven marketing.

She began her career in digital publishing with female-forward media brands founded by Oprah Winfrey and Martha Stewart, where she developed a passion for empowering women through content and community. This mission led her to co-found the Movemeant Foundation, a nonprofit dedicated to building confidence in girls and women through fitness.

Her career has since spanned retail innovation and product development across the US and Europe, from creating wellness and hard goods for leading eCommerce brands to building retail media solutions that drive measurable growth for retailers and brand partners.