Jaime Mur

Global Head of Retail & Customer Care Nestlé Nespresso

Jaime Mur is a senior international executive with extensive experience in retail, customer experience, and global business development. He currently serves as Global Head of Retail and Customer Care at Nestlé Nespresso, where he leads the company’s global customer-facing operations, overseeing retail strategy, customer experience design, boutique development, and operational excellence across markets worldwide.
Over the course of his career, he has built a strong track record of leading international teams and driving business growth across diverse regions. Prior to joining Nespresso, he held several senior leadership roles at Mango, including Managing Director of Mango Man, Senior Director of International Retail, and Business Director for Asia, where he gained deep expertise in retail expansion and global market development.
Mur specializes in retail transformation, customer experience, and omnichannel strategy, with a strong focus on creating immersive, experience-driven environments that enhance brand equity and customer loyalty.
He has complemented his professional career with executive education at leading international institutions, including SDA Bocconi, IMD Business School, MIT Sloan, and Columbia Business School, further strengthening his strategic perspective and leadership capabilities.

Currently, his work sits at the intersection of global retail, operations, and customer-centric innovation, where he contributes to the continued growth and premium positioning of the Nespresso brand worldwide.