Mark Elkins

General Manager, Global Ecommerce L'Oreal

Mark is a transformative commercial leader with a 25+ year track record of accelerating growth and innovation in major consumer companies. He currently spearheads L'Oréal's €12B+ e-commerce business, representing 28% of the company's total revenue. His expertise spans strategic vision, commercial partnerships, executional excellence and operating model transformation. Since joining L'Oréal three years ago, Mark has propelled its e-commerce growth by deepening shopper insights, building strategic partnerships, and developing cutting-edge technologies to drive performance. This has resulted in share gains and solidification of its #1 position in an increasingly competitive industry. Prior to L'Oréal, Mark served as a Partner at McKinsey & Company for five years, where he worked with leading retail and consumer goods companies to accelerate omnichannel growth and launch new business, including D2C, B2B, quick commerce, and third-party marketplaces. He also brings extensive experience from his eleven-year tenure at Coca-Cola Enterprises/European Partners, where he led portfolio expansion and built the digital commerce team from scratch to become the leader in e-commerce, digital marketing, and business model innovation. Mark holds an MBA from INSEAD and a Masters in Engineering from Imperial College. He is a founding member of the Digital 50 and is recognised as a thought leader in digital commerce space. His passion is in combining design, technology and commerce to improve daily lives. His creativity extends beyond his professional life; with a background in architectural design, Mark’s creative pursuits include jazz music, art and photography.