Rik Strubel

Chief Marketing Officer DOUGLAS Group

Rik is chief marketing officer at DOUGLAS Group, where he oversees brand, marketing, and customer strategy for one of Europe's leading premium beauty retailers. He plays a central role in shaping how the business connects with consumers across digital and physical channels, balancing performance marketing with long-term brand building. Rik brings a strong perspective on the evolution of modern beauty retail, including changing customer expectations, omnichannel engagement, and the growing importance of data-driven personalisation.