Powering the Retail Media Value Flywheel
Retail media isn’t just one of the hottest growing revenue streams - it’s becoming a cycle that drives value across the ecosystem. The key to success? True consumer-centricity. Get it right, and retailers boost margins, consumer brands gain access to engaged shoppers at the right moments, while consumers discover relevant products in ways that enhance rather than disrupt their experience. This session unpacks how to keep the wheel turning by blending creativity, data and collaboration. You’ll leave with practical insights into consumer-centric retail media that separate the winners from the rest.
Tuesday 09 June 17:05 - 17:45 Track 3
The New Marketing Landscape
Speakers
Global VP, Omnichannel & Digital Commerce, Diageo
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