Agentic Commerce: What’s Here, Real, and Next?

As the agentic commerce race continues to accelerate, platforms and tech companies are rapidly scaling their capabilities - but debate rages about what’s real and what’s hype. For every leader who sees it as retail’s next great leap, another doubts whether consumers are ready to adopt it. In this session, senior leaders share the early considerations shaping their strategies and the practical steps they’re taking to prepare. Alongside these grounded insights, they’ll also provide visionary perspectives on where agentic commerce could truly take retail next.


Wednesday 10 June 09:00 - 09:40 Track 1

Add to calendar 06/10/2026 09:00 06/10/2026 09:40 Agentic Commerce: What’s Here, Real, and Next? Track 1 Europe/Madrid
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Speakers

Mark Elkins

General Manager, Global Ecommerce, L'Oreal