Agentic Commerce: What’s Here, Real, and Next?

As the agentic commerce race continues to accelerate, platforms and tech companies are rapidly scaling their capabilities - but debate rages about what’s real and what’s hype. For every leader who sees it as retail’s next great leap, another questions the full likelihood of consumer adoption. In this session, hear from senior leaders building the platforms driving agentic commerce as well as brand leaders sharing the considerations shaping their strategies and the practical steps they’re taking. Alongside these grounded insights, they’ll also provide visionary perspectives on where agentic commerce could truly take retail next.

Wednesday 10 June 09:00 - 09:40 Track 1