Agentic Commerce: What’s Here, Real, and Next?

As the agentic commerce race continues to accelerate, platforms and tech companies are rapidly scaling their capabilities - but debate rages about what’s real and what’s hype. For every leader who sees it as retail’s next great leap, another questions the likelihood of broad consumer adoption. There also remains a chasm between agentic commerce evolution in the US versus Europe. In this session, a senior leader at the forefront of building agentic capabilities and partnering with retailers and brands to ready for the potential agentic revolution will share the practical steps you can take now. You’ll also hear from a senior brand leader, highlighting the tangible work his company is doing to prepare, ensure relevancy and enhance discovery. Combined, this session will leave you with both grounded insights and visionary perspectives on where agentic commerce is truly headed in Europe.

Wednesday 10 June 09:00 - 09:40 The Sunset Stage