Dimas Gimeno

Founding Partner & President WOW Concept

Dimas Gimeno (Madrid, 1975) is an entrepreneur and investor in the retail and technology industry. He has a law degree and a master's degree in private law from the Universidad de San Pablo (CEU) and an EMBA from AESE Business School (associated with IESE). In 1999, after working as an intern in the litigation department of the law firm Baker McKenzie, he traveled to Australia to study film direction at the Sydney University of Technology. Dimas belongs to the 4th. generation of the family that owns El Corte Inglés. On his return from Australia he joined the company, moving to Portugal to collaborate with different executive positions with the opening of the subsidiary and the first El Corte Inglés center in the city of Lisbon and, later, in Porto. After his mission in Portugal, Dimas returned to work in Head Office as a board member and in charge of sales management. In 2014 he was appointed executive president of El Corte Inglés, a position he left in 2018. Currently, he is a founding partner and CEO of WOW, a phygital retail platform that combines a marketplace and an experiential physical space. In addition, he is the founder of KAPITA, an investment firm specialized in retail & tech that supports companies that define and transform the retail sector of the future, and promoter of the Retail Innovation Lab, which aims to foster entrepreneurship and innovation in the industry. Dimas believes that the retail sector is facing a paradigm shift, which goes beyond mere digital acceleration. There have also been changes at a social, economic, technological level ... And, most importantly, there has been a change in the equation of the value of our consumers ... Faced with this new paradigm, which means the end of retail as we have known it, It is essential that companies in the industry carry out a retail reset. To convey this message of transformation, Dimas regularly participates in national and international events in the sector as an expert and keynote speaker. He is also a co-author, along with Luis Lara, of the book "Retail Reset." Editorial LID (Madrid, 2021), which has recently been published in English with the same title by LID Publishing (London, 2023).