Mark Ruston

VP, Global Retail Lead Capgemini

As Global Retail Lead at Capgemini, Mark Ruston partners with leading retailers worldwide to translate ambition into action by aligning business strategy, technology innovation, and operational delivery to drive sustainable growth. With 20+ years of global consulting experience, he has led complex, high-impact transformations for Tier 1 retail and consumer packaged goods companies across the UK, US, Australia, Latin America, and Europe.

His work centers on elevating operations from a back-office function to a strategic catalyst for value creation. He collaborates with leadership teams to modernize supply chains, redesign end-to-end processes, and integrate digital and AI-enabled capabilities that make organizations more customer-centric and future-ready. He emphasizes that meaningful transformation requires more than advanced technology, it demands clarity of vision, strong leadership alignment, and a people-first approach.

In a retail landscape shaped by unprecedented disruption, from evolving consumer expectations to margin pressures and the acceleration of convenience and speed, Mark helps clients navigate complexity with confidence. He brings a deep belief in the power of execution, focusing on closing the gap between strategic intent and tangible, measurable results.

He champions the thoughtful adoption of AI and digital tools, ensuring technology is embedded in ways that enhance productivity and customer value while supporting a more resilient industry.