Ceyda Erten

Co-Founder & CEO Hilbert

Ceyda Erten is Co-founder of Hilbert, the AI-native growth infrastructure built for B2C
companies. Hilbert is a scalable, data science-first technology that provides B2C teams
predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable
growth. Fully agentic by design, Hilbert compresses months-long decision cycles into minutes,
turning fragmented channel signals into compounding actions across acquisition, retention, and
monetization.
In her role, Ceyda leads the company's strategy to become the definitive growth operating
system for omnichannel commerce. An operator and strategist, her career spans transformation
leadership at Getir and FreshDirect, where she led post-acquisition change, executive hiring,
and multi-continent M&A. She holds graduate degrees in Political Science and International
Politics from Northwestern and Georgetown, and is fluent in English, Turkish, and French.