Niccolò Francalanci

Managing Director, EMEA & Americas Ludovico Martelli (Marvis)

Niccolò is currently General Manager at Ludovico Martelli SpA, an Italian CPG company specialized in the Personal Care segment, where he is responsible for developing the EMEA and Americas markets, both in the ecommerce and retail channels. The most viral and famous brands of the company are Marvis (oral care) and Proraso (#1 men’s shaving brand in Italy). Prior to that, Niccolò worked in the last-mile delivery industry as Head of Marketing & Growth at Glovo Italy during the transformation of the company from start-up to scale-up. Before returning to Italy, Niccolò worked 7 years in the US at Reckitt Benckiser with progressive roles and responsibilities in brand management (innovation, activation, equity), leading global cross-functional teams across multiple categories such as Consumer Healthcare and Personal Care. Niccolò started his career in consulting at Accenture Italy serving clients from the Public Sector. He holds a BSc and MSc in Industrial Engineering and Management from the University of Florence and an MBA (Majors: Marketing, Strategy) from the Kellogg School of Management at Northwestern University. Finally, Niccolò was nominated by Forbes as Top 100 Marketing Directors in Italy (2020) and is a keynote speaker at prominent Italian Universities & Industry events.