Alejandra Tenorio

VP, Digital Marketing & Ecommerce RMS Beauty

Alejandra Tenorio is a digital commerce executive and growth operator shaping how modern consumer brands scale in an increasingly complex retail landscape. With a decade of experience across beauty, wellness, and lifestyle, she has built a reputation for translating brand equity into measurable revenue growth across DTC, marketplace, retail, CRM, paid media, influencer, and emerging commerce channels.

Her work sits at the intersection of performance, brand, and customer experience, bringing together analytical rigor, creative strategy, and operational discipline to build marketing ecosystems that drive both near-term profitability and long-term enterprise value. Alejandra is known for leading cross-functional teams, modernizing digital go-to-market strategies, and creating customer experiences that deepen loyalty while expanding acquisition and revenue potential.

A recognized voice in commerce and retail innovation, Alejandra has been named a Yotpo Amazing Women in eCommerce Honoree and The Whalies by Triple Whale honoree, and has spoken at Shoptalk EU, ANA Martech, EEE Miami, eTail Boston, and Women in Retail x Triple Whale at Shoptalk Vegas. She has also served as a juror for LE BOOK Connection Miami and The Drum Commerce Media Awards.