Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more
Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more Recently registered: Smythson, Bang & Olufsen, Huel, Birkenstock, Alessi, On, Acqua di Parma, Beer52, Le Creuset, BIC, Au Vodka, Belstaff and many more

Pedro Esquivias

Chief Customer Officer Tendam

Pedro is the chief customer officer at Tendam, one of Spain’s leading fashion retailers. A member of the executive committee, he is responsible for CRM, loyalty and customer insights. Prior to Tendam, Pedro held roles in consulting and investment banking.

2026 Agenda Sessions

From Data to Devotion: Building True Loyalty

Thursday 11 June 09:00 - 09:40 The Ultraviolet Stage

Authentic Consumer Connections

Add to calendar 06/11/2026 09:00 06/11/2026 09:40 From Data to Devotion: Building True Loyalty The Ultraviolet Stage Europe/Madrid
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