Stores as Media: Unlocking Retail's Most Unique Channel

Shoppers are constantly advertised to while in-store, but much of it still feels like traditional shopper marketing. The real challenge has been finding creative and measurable ways to leverage in-store retail media - and until now, data, attribution, and audience engagement have held progress back. Momentum is building, though, as retailers experiment with new formats and consumer brands integrate in-store media into full-funnel strategies. This session will showcase new research into unlocking the true power of in-store retail media before a dynamic discussion between retailers and consumer brands on the strides they are making.