From Data to Devotion: Building True Loyalty

In a sea of choice, loyalty is no longer about points and discounts - it’s about creating genuine emotional connections and moving from transactional tactics to deep devotion. True loyalty can be earned without a capital-L Loyalty scheme, but when these programmes are well-structured, personalised, and aligned with what customers truly value, they can amplify results. In this panel, senior leaders explore how retailers and consumer brands are blending data-driven personalisation with brand experiences that resonate - proving that Loyalty and loyalty are very different, but both can drive lasting impact.