Brands Unfiltered on Retail Media

Retail media is booming with European ad spend is projected to reach €31 billion by 2028. But consumer brands aren’t short of questions - or opinions. In this rapid-fire session, leaders from major consumer brands cut through the noise with candid takes on what’s working, what’s underdelivering, and what they want from retail media networks, tech partners, and platforms. This is where brands share the realities of measurement, budgets, and collaboration, and where they see the future heading - giving you an honest take on what brands are really thinking about retail media.