The Discovery Stage Powered by MACH Alliance
The Discovery Stage 1
13:10 – 13:20
No stylist. No photoshoot: TEVEO leggings become shoppable outfits - Dresslife's Fashion-Native AL drices +30% uplit
Speaker: Julian Hensolt, Founder & CEO, Dresslife and Femke Kujas, Team Lead E-Commerce, TEVEO
13:25 – 13:35
Unlocking International Markets: seamlessly expand your reach with Kaufland Global Marketplace.
Speaker: Stefano Tosi, Sales Manager Southern Europe, Kaufland.
Embarking on cross-border sales opens up vast opportunities for your business to extend its reach and access new markets. Discover the advantages of selling internationally with Kaufland Global Marketplace. Our multi-marketplace technology allows you to sell in seven countries through a single access point, connecting you to new target audiences. Learn why Kaufland Global Marketplace is essential for your e-commerce strategy and how you can expand your sales effortlessly.
13:40 – 13:50
Asia's Best Kept Secret: "Not All Local Is Local: What It Actually Takes to Win Payments in Asia
Speaker: Alicia Vasquez, Head of US Go-to-Market, Xendit
Not All Local Is Local: What It Actually Takes to Win Payments in AsiaNot All Local Is Local: What It Actually Takes to Win Payments in Asia
Every payment provider claims to be a local expert in Asia. But how do you tell who's truly local — and who's just reselling someone else's rails?
In this session, Xendit breaks down what real payment localisation actually looks like in APAC: the infrastructure depth, direct connections, and redundancy that most providers can't offer. We'll show you exactly what that means for your checkout, your refunds, and your revenue — and why the gap between claiming to be local and actually being local is where your revenue disappears. Come ready to ask your current PSP the same questions
13:55 - 14:05
Creatively Squared: Pending further information
The Discovery Stage 2
13:10 – 13:20
The Store Is the Most Powerful Media Channel You’re Undervaluing Abstract
Speaker: James Hay, CEO, Barrows Connected Store
Retail media is booming, but it’s built on a flawed premise.
For years, the industry has treated digital as the engine of discovery and stores as the final step in the funnel. But shopper behavior tells a different story. Physical stores are where discovery happens, decisions are made, and brands win or lose in real time—with real people, not proxies.
Despite this, the majority of media investment continues to flow to digital channels that can’t replicate the scale, immediacy, or sensory impact of the store.
This session will challenge the industry’s digital-first bias and make the case for rethinking the role of physical retail as a full-funnel media environment. We’ll explore why in-store remains undervalued, what’s holding back investment from measurement to mindset and how brands and retailers can unlock its true commercial potential.
13:25 – 13:35
AI-Powered Experimentation to Optimise the Customer Journey
Speaker: Christopher Broque, VP Sales South Europe, VWO AB Tasty
In today’s competitive retail landscape, delivering seamless and personalized digital experiences is key to driving growth. In this session, VWO + AB Tasty will share how leading retailers use experimentation, AI-driven personalization, and behavioral insights to optimise every step of the customer journey. Discover practical examples of how brands increase conversions, improve customer engagement, and scale faster with the right experimentation strategy. If you’d like to continue the conversation, feel free to stop by our booth (B51).
13:40 – 14:00
AER and the Future of Retail in Spain: Industry Collaboration, Knowledge and Emerging Trends
Speaker: Domingos Esteves, Coordinator, AER and Mar Melero, Committee Member, AER
Thursday 11 June 13:05 - 13:45
13:10 – 13:20
No stylist. No photoshoot: TEVEO leggings become shoppable outfits - Dresslife's Fashion-Native AL drices +30% uplit
Speaker: Julian Hensolt, Founder & CEO, Dresslife and Femke Kujas, Team Lead E-Commerce, TEVEO
13:25 – 13:35
Unlocking International Markets: seamlessly expand your reach with Kaufland Global Marketplace.
13:40 – 13:50
Asia's Best Kept Secret: "Not All Local Is Local: What It Actually Takes to Win Payments in Asia
Speaker: Alicia Vasquez, Head of US Go-to-Market, Xendit
13:55 - 14:05
Creatively Squared: Pending further information
The Discovery Stage 2
13:10 – 13:20
The Store Is the Most Powerful Media Channel You’re Undervaluing
Speaker: James Hay, CEO, Barrows Connected Store
13:25 – 13:35
AI-Powered Customer Journey Optimization
Speaker: Christopher Broque, VP Sales South Europe, VWO AB Tasty
13:40 – 14:00
AER and the Future of Retail in Spain: Industry Collaboration, Knowledge and Emerging Trends
Speaker: Domingos Esteves, Coordinator, AER and Mar Melero, Committee Member, AER
Click here for further details Europe/Madrid
