Amaryllis Liampoti

Managing Director & Partner, Global Head of Growth BCG X

Amaryllis Liampoti is a global leader in loyalty strategy and customer driven growth. She helps organizations reimagine loyalty as a core business capability, moving beyond points and rewards to build data powered ecosystems that drive lifetime value, retention, and sustainable growth.

As the Global Growth Leader for BCG X, Boston Consulting Groups tech build and design unit, Amaryllis works with senior executives across industries to design and scale modern loyalty models enabled by AI, advanced personalization, and marketing technology.

With a background spanning high growth technology companies and advisory, Amaryllis brings a unique operator and builder perspective. Prior to BCG, she held senior marketing leadership roles at Rocket Internet and eDreams, and co founded the travel company Campsy, where she scaled growth through differentiated loyalty and engagement strategies.

Amaryllis is a frequent speaker on loyalty transformation, customer lifetime value, AI driven personalization, and the future of customer engagement.