2026 Agenda
There are no sessions that match your request
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(Invite Only) Europe/Madrid
Leading Through Transformation: Influencing Change Across Complex Retail and Consumer Brand Organisations
(Invite Only)
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Marcella Wartenbergh
Former Global CEO & Fashion Industry Leader
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- MACH Alliance, pending further information
- Insider One, pending further information
- Data on Display: The Smart Digital Solutions Reshaping Retail Experiences with Alastair Fraiser, Senior Sales Director UK & Ireland at Scala
- Profound, pending further information
- Pentland Brands fireside: preparing for a future of AI-first discovery with Ana Machado ds Silva, VP Digital Products at Pentland Brands Limited, Peyman Naeini Foiels CTO at Shopify
- Data as packaging: how to stock the invisible shelf on GCP with Kasia Faber, Principal Architect at Google Cloud
Click here further details
Europe/Madrid
- MACH Alliance, pending further information
- Insider One, pending further information
- Data on Display: The Smart Digital Solutions Reshaping Retail Experiences with Alastair Fraiser, Senior Sales Director UK & Ireland at Scala
- Profound, pending further information
- Pentland Brands fireside: preparing for a future of AI-first discovery with Ana Machado ds Silva, VP Digital Products at Pentland Brands Limited, Peyman Naeini Foiels CTO at Shopify
- Data as packaging: how to stock the invisible shelf on GCP with Kasia Faber, Principal Architect at Google Cloud
Click here further details
- Designing the Agentic Digital Shelf: How PepsiCo and Shalion are rethinking ecommerce stack and organisation, with Taisiya Merkulova, Director, Global Data & Technology - Digital Commerce at PepsioCo and & Gael Peigné SVP Product Strategy & Marketing at Shalion
- The Boozt Journey: From Nordic Startup to Fashion and Lifestyle E‑Commerce Powerhouse with Tobias Sjölin, CTO Boozt Fulfilment & Logistics at Element Logic
- How Agentic Commerce is Redefining the Customer Journey with Margaret Kuleta, Product Strategy and Growth Lead for Agentic Commerce: Strategic Account Director at Commerce
- Beyond the Feed: How DPG Media Beats the ‘Invisibility Trap’ to Win Gen Z, with Rich Baker - VP of Sales EMEA, Imke Rodermans, Project manager Marketing IT - Circulation, DPG Media Group

- Designing the Agentic Digital Shelf: How PepsiCo and Shalion are rethinking ecommerce stack and organisation, with Taisiya Merkulova, Director, Global Data & Technology - Digital Commerce at PepsioCo and & Gael Peigné SVP Product Strategy & Marketing at Shalion
- The Boozt Journey: From Nordic Startup to Fashion and Lifestyle E‑Commerce Powerhouse with Tobias Sjölin, CTO Boozt Fulfilment & Logistics at Element Logic
- How Agentic Commerce is Redefining the Customer Journey with Margaret Kuleta, Product Strategy and Growth Lead for Agentic Commerce: Strategic Account Director at Commerce
- Beyond the Feed: How DPG Media Beats the ‘Invisibility Trap’ to Win Gen Z, with Rich Baker - VP of Sales EMEA, Imke Rodermans, Project manager Marketing IT - Circulation, DPG Media Group

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Colin Lewis
Retail Media.Works
(Conducted In Spanish)
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- MACH Alliance, pending further information
- The new rules of visibility and conversion in agentic commerce with Luis Ribeiro VP of Technology at ZEOS
- Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls with Kevin Bhawnani Senior Lead, Verticals & Performance at Stackadapt
- Beyond the Click: Unmasking the "Why" Behind Digital Friction, with Bali Aaron, Solutions Engineer at Fullstory
- Profound, pending further information
- The Human Face of AI with Simon Piper, Executive VP, Sales & Client Success EMEA at Skai
- Rethinking Creative Production: From Bottleneck to Performance Multiplier with Piotr Tomczuk, Head of Growth at Assembly
- Rezolve AI, pending further information
- How JD Outdoors scaled five brands without slowing down with Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO at Tryzen and Peyman Naeini Field CTO at Shopify
Click here for further details Europe/Madrid
- MACH Alliance, pending further information
- The new rules of visibility and conversion in agentic commerce with Luis Ribeiro VP of Technology at ZEOS
- Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls with Kevin Bhawnani Senior Lead, Verticals & Performance at Stackadapt
- Beyond the Click: Unmasking the "Why" Behind Digital Friction, with Bali Aaron, Solutions Engineer at Fullstory
- Profound, pending further information
- The Human Face of AI with Simon Piper, Executive VP, Sales & Client Success EMEA at Skai
- Rethinking Creative Production: From Bottleneck to Performance Multiplier with Piotr Tomczuk, Head of Growth at Assembly
- Rezolve AI, pending further information
- How JD Outdoors scaled five brands without slowing down with Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO at Tryzen and Peyman Naeini Field CTO at Shopify
Click here for further details
(Invite Only) Europe/Madrid
Leading High-Performance Teams: Humanity, Accountability and Resilience in Volatile Times
(Invite Only)
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Athos Commerce and Barrows Connected Stores
Europe/Madrid
Co sponsored by:
Athos Commerce and Barrows Connected Stores

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- The Store Is the Most Powerful Media Channel You’re Undervaluing Abstract with James Hay, CEO of Barrows Connected Store
- AI-powered experimentation to optimise the customer journey with Christopher Broque, VP Sales South Europe at ABTasty.
- Spanish Retail Association
Click here for further details Europe/Madrid
- The Store Is the Most Powerful Media Channel You’re Undervaluing Abstract with James Hay, CEO of Barrows Connected Store
- AI-powered experimentation to optimise the customer journey with Christopher Broque, VP Sales South Europe at ABTasty.
- Spanish Retail Association
Click here for further details
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