Melda Hamarat

Global Head of Digital Commerce Strategy The Magnum Ice Cream Company

With 12 years of digital commerce experience at Unilever, Melda Hamarat now leads global digital commerce strategy at The Magnum Ice Cream Company, the world’s largest ice cream business. Driven by a passion for future proofing commerce, she is currently exploring how Agentic Commerce will transform discoverability and consumer journeys.