Winning the Attention of New Generations

Gen Z and Gen Alpha aren’t just digital natives - they’re discovery natives, shaping new paths to products through social feeds, creators, gaming, and communities. This panel dives into how the next generation discovers and evaluates brands, and the implications for retailers and consumer brands trying to earn their attention. Hear candid insights from leaders on shifting discovery habits, the platforms that matter most, and the values driving loyalty. Walk away with a clearer picture of what matters to tomorrow’s consumers - and how to meet them where they are.

Thursday 11 June 14:15 - 14:55 The Canopy Stage