Amrita Bhasin

Co-Founder & CEO  Sotira

Amrita Bhasin is the co-founder and CEO of Sotira, an award-winning company helping leading global manufacturers, retailers and brands recover value from excess inventory by redirecting overstock into controlled secondary markets and nonprofit distribution. Sotira has rerouted millions of pounds of unsold inventory, enabling enterprise brands to unlock working capital, access tax deductions and maintain brand-safe control over distribution, transforming excess inventory from a cost center into a controlled revenue and recovery channel.

She has been recognized on Forbes 30 Under 30, the San Francisco Business Times 40 Under 40, and the Mayfield AI List, and has won first place at leading industry competitions including South by Southwest, Shoptalk and the Reverse Logistics Conference and Expo.

Amrita is a widely cited expert on retail infrastructure, supply chains and secondary markets. She has appeared on national and international broadcast networks including CBS, Fox, ABC, Scripps, and CGTN, and has been profiled in Forbes, TechCrunch, and Business Insider. Her insights are regularly featured in Reuters, Bloomberg, Wired, Fortune, CNBC, Glossy, Sourcing Journal, Modern Retail, Inside Retail, AP, Yahoo Finance, and FreightWaves.

She has spoken on the retail industry at leading global conferences including TechCrunch Disrupt, South by Southwest, Home Delivery World, HumanX, Groceryshop and Manifest. She is an upcoming speaker at Web Summit, Retail AI Club, Parcel Forum and the Food Waste Summit. She was selected as a delegate speaker at the One Young World Summit and has participated in the Clinton Global Initiative Annual Meeting.