IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered
IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered

Jade Sharpe

Head of Loyalty Marks & Spencer

Jade Sharpe is Head of Loyalty at Marks & Spencer, where she leads the transformation of Sparks, M&S’s loyalty programme with more than 24 million members. Jade kicked off the loyalty transformation while serving as M&S’s Head of Company Strategy, and moved to lead the programme driven by a strong belief in putting customers first and creating meaningful, rewarding experiences that truly matter to everyday life. Before joining M&S, Jade was a Partner at Boston Consulting Group, specialising in large scale digital and data transformations across the consumer sector.


2026 Agenda Sessions

From Data to Devotion: Building True Loyalty

Thursday 11 June 09:00 - 09:40 The Ultraviolet Stage

Add to calendar 06/11/2026 09:00 06/11/2026 09:40 From Data to Devotion: Building True Loyalty The Ultraviolet Stage Europe/Madrid