IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered
IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered IKEA, Arc'teryx, Lidl, Nespresso, Bacardi, Kraft Heinz, The LEGO Group, Philips, Tesco, Red Bull, Harrods, Puma, Hermès and more recently registered

Unpacking Retail's Real Tech Priorities

This rapid-fire session takes a different approach — cutting through the buzzwords and lofty promises to unpack retail’s real technology priorities. Leaders from across the industry share candid takes on what’s delivering impact now, what’s overhyped, and how they evaluate and partner with tech vendors. Expect fast, unfiltered views on AI, automation, cyber security, European sovereignty data platforms, payments, in-store tech and more — and a discussion that challenges the idea of future-proofing altogether, offering a reality check on what it really takes to build resilient tech.


Thursday 11 June 09:00 - 09:40 The Sunset Stage

Add to calendar 06/11/2026 09:00 06/11/2026 09:40 Unpacking Retail's Real Tech Priorities The Sunset Stage Europe/Madrid
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Moderator

Holden Bale

Global Chief Strategy Officer, Merkle

Speakers

Rahul Shah

Global Chief Digital & Information Officer, Mars Pet Nutrition

Markus Kleinhenz

Chief Technology Officer, Westwing