The CMO’s Brief: Marketing, Rewritten

What better way to launch our brand-new Marketing & Media stage than with the CMOs rewriting marketing’s playbook? In this opening session, marketing leaders tackle the collapse of the traditional funnel and what it means to capture - and keep - consumer attention in a market that never stops moving. From retail media to social commerce and the rise of next-gen discovery platforms to AI-driven disruption, they’ll explore how retailers and consumer brands are blending media, content, and commerce into full-funnel strategies built for today’s fast-changing consumers. Get ready for bold perspectives on where marketing goes next.

Tuesday 09 June 15:25 - 16:05 Track 3