The CMO's Brief: New Market, New Rules

What better way to launch The New Market than with the CMOs rewriting marketing’s playbook? In this opening session, marketing leaders tackle the collapse of the traditional funnel and what it means to capture - and keep - consumer attention in a market that never stops moving. From retail media to social commerce and the rise of next-gen discovery platforms to AI-driven disruption, they’ll explore how retailers and consumer brands are blending media, content, and commerce into full-funnel strategies built for today’s fast-changing consumers. Get ready for bold perspectives on where marketing goes next.

Tuesday 09 June 15:25 - 16:05 Track 3