Marketing for a New Consumer Reality

In this opening session, senior leaders unpack how the rules of marketing are being rewritten — from the collapse of the traditional funnel to a world where content, commerce, and storytelling are increasingly inseparable. As discovery fragments across retail media, social platforms, and emerging AI-driven ecosystems, marketers must rethink how they capture attention and convert it into meaningful, measurable growth. At the same time, global brands face a new challenge: balancing cohesive storytelling with deeper localisation to stay culturally relevant in every market. This session explores how retailers and consumer brands are adapting — from strategy and storytelling to structure, culture, and capability — and how marketing can become a true driver of growth, connection, and competitive advantage in the years ahead.

Tuesday 09 June 15:25 - 16:05 The Canopy Stage