Unified Commerce in Action: Frameworks for Seamless Retail

Unified commerce isn’t about adding more technology, it demands a clearly defined operating model and an ecosystem of connected and frictionless customer touchpoints. This session examines the practical steps retailers and consumer brands must take to deliver seamless experiences across all channels - online and offline, established and emerging. Exploring the role of aligned data, AI and technology foundations, the criticality of stores as experiential and fulfilment hubs, and supply chains built for adaptability. Crucially, this session, featuring two senior-level executives from forward-thinking brands, will look at the successful organisational frameworks – people, process, structure, and culture – needed to move from siloed actions to unified execution, capable of responding to evolving consumer behaviours at scale.

Wednesday 10 June 09:00 - 09:40 Track 2